Dataset size
The latest Baby Formula run found 16 recommended brands and 19 cited sources in AI answers.
Baby Formula
This weekly AI Brand Index shows how AI tools answer buyer questions in the Baby Formula category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
16
ranked across AI engines
Sources
Evidence base
19
domains cited in answers
Brand sites
Official share
7%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Enfamil | 1 |
| Similac | 2 |
| Bobbie | 3 |
| Kendamil | 4 |
| Gerber | 5 |
What AI tools say about Baby Formula
Citation-ready
Key facts from this AI Brand Index report
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Enfamil6 to #1
Parent's Choice5 to #6
HiPP5 to #7
Kendamil4 to #4
Gerber4 to #5
- ANand 2 more
Biggest losses
Moved down this week
Aptamil8 to #15
Nestlé7 to #8
Perrigo6 to #10
ByHeart6 to #16
Rank history
Weekly rank changes for the current top 10
Current brand snapshot
16 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +6 | #1 | #2 | #1 | - | | |
| 2 | +3 | #2 | #1 | #2 | - | | |
| 3 | +3 | #5 | #7 | #3 | - | | |
| 4 | +4 | #6 | #4 | #5 | - | | |
| 5 | +4 | #3 | - | #4 | - | | |
| 6 | +5 | #4 | - | #8 | - | | |
| 7 | +5 | - | #8 | #6 | - | | |
| 8 | -7 | - | #3 | - | - | | |
| 9 | +2 | #9 | #6 | - | - | | |
| 10 | -6 | - | #5 | - | - | | |
| 11 | +1 | #7 | - | #10 | - | | |
| 12 | +4 | - | #9 | #9 | - | | |
| 13 | +2 | - | - | #7 | - | | |
| 14 | +3 | #8 | - | - | - | | |
| 15 | -8 | - | #10 | - | - | | |
| 16 | -6 | #10 | - | - | - | |
Current source snapshot
19 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 11 | | |
| 2 | 8 | | |
| 3 | 7 | | |
| 4 | 6 | | |
| 5 | 4 | | |
| 6 | 4 | | |
| 7 | 3 | | |
| 8 | 3 | | |
| 9 | WalmartOfficial | 2 | |
| 10 | AussiebubsOfficial | 1 | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | ByheartOfficial | 1 | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Enfamil | 1 |
| Similac | 2 |
| Gerber | 3 |
| Parent's Choice | 4 |
| Bobbie | 5 |
Mama BearCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | +6 | #4 | - | - | - | | |
| 5 | +1 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | +2 | #8 | - | - | - | | |
| 9 | +1 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 7 | | |
| 3 | 6 | | |
| 4 | 3 | | |
| 5 | WalmartOfficial | 2 | |
| 6 | AussiebubsOfficial | 1 | |
| 7 | 1 | | |
| 8 | ByheartOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Similac | 1 |
| Enfamil | 2 |
| Nestlé | 3 |
| Kendamil | 4 |
| Perrigo | 5 |
Current brand snapshot
10 brands
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Enfamil | 1 |
| Similac | 2 |
| Bobbie | 3 |
| Gerber | 4 |
| Kendamil | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +4 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | 0 | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | 1 | |
Common AI search questions about Baby Formula
Q1
Who leads Baby Formula in AI answers?
Enfamil is the most recommended baby formula brand in the latest AI Brand Index run. The next highest-ranked brands are Similac and Bobbie. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Baby Formula?
The most cited sources for baby formula recommendations are 5wpr, Wiley and Fda, out of 19 tracked sources. No single publisher dominates. The most cited sources are 5wpr, Wiley and Fda, which means the citation field is open.
Q3
How fresh is this Baby Formula ranking?
The AI Brand Index updates every Sunday. In the latest run, Aptamil, Nestlé, Enfamil, Perrigo and ByHeart and 6 other brands moved three or more positions in the baby formula index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Baby Formula. https://supaintent.com/ai-brand-index/baby-and-toddler-nursing-and-feeding-baby-and-toddler-food-baby-formula
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Baby Formula, including 16 recommended brands and 19 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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