Dataset size
The latest Baby Formula run found 24 recommended brands and 26 cited sources in AI answers.
Baby Formula
This weekly AI Brand Index shows how AI tools answer buyer questions in the Baby Formula category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
24
ranked across AI engines
Sources
Evidence base
26
domains cited in answers
Brand sites
Official share
2%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Similac | 1 |
| Enfamil | 2 |
| Gerber | 3 |
| Kendamil | 4 |
| Bobbie | 5 |
What AI tools say about Baby Formula
Movement
What changed this week?
Similac held the top position, but the ranking below it moved sharply: Gerber, Nestlé, Danone and Abbott entered the top 10 this week, while Aptamil and Holle dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Consumerreports, Healthline and Thecustomerdigest, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names Enfamil, Google AI Mode and Perplexity both name Similac first, and Gemini names Nestlé, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Similac ranks #1 for Baby Formula in the latest SupaIntent AI Brand Index run.
Top brands
Similac, Enfamil, and Gerber lead Baby Formula across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Consumerreports, Healthline, and Thecustomerdigest are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Gerber#3
Nestlé#7
Danone#9
Abbott#10
Biggest gains
Moved up this week
Earth's Best3 to #8
Biggest losses
Moved down this week
Aptamil7 to #16
Holle6 to #14
Unchanged at the top
Leader held position
Similacstayed #1
Rank history
Weekly rank changes for the current top 10
Current brand snapshot
24 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #2 | #1 | - | #1 | | |
| 2 | 0 | #1 | #2 | - | #2 | | |
| 3 | New | #7 | #3 | - | #3 | | |
| 4 | -1 | #3 | #4 | #6 | - | | |
| 5 | 0 | #4 | #5 | #5 | - | | |
| 6 | -2 | - | #6 | #8 | #5 | | |
| 7 | New | - | - | #1 | - | | |
| 8 | +3 | #5 | #8 | - | - | | |
| 9 | New | - | - | #2 | - | | |
| 10 | New | - | - | #3 | - | | |
| 11 | +6 | #6 | #9 | - | - | | |
| 12 | New | - | - | - | #4 | | |
| 13 | New | - | - | #4 | - | | |
| 14 | -6 | - | #7 | #9 | - | | |
| 15 | New | - | - | - | #6 | | |
| 16 | -7 | - | - | - | #7 | | |
| 17 | New | - | - | #7 | - | | |
| 18 | New | #9 | - | - | #10 | | |
| 19 | -7 | #8 | - | - | - | | |
| 20 | -2 | - | - | - | #8 | | |
| 21 | New | - | - | - | #9 | | |
| 22 | New | - | - | #10 | - | | |
| 23 | New | #10 | - | - | - | | |
| 24 | New | - | #10 | - | - | |
Current source snapshot
26 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 13 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | 2 | | |
| 13 | 2 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | WalmartOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Enfamil | 1 |
| Similac | 2 |
| Kendamil | 3 |
| Bobbie | 4 |
| Earth's Best | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | +3 | #4 | - | - | - | | |
| 5 | +4 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | -2 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 12 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | WalmartOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Similac | 1 |
| Enfamil | 2 |
| Gerber | 3 |
| Kendamil | 4 |
| Bobbie | 5 |
Current brand snapshot
10 brands
Current source snapshot
14 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nestlé | 1 |
| Danone | 2 |
| Abbott | 3 |
| Reckitt | 4 |
| Bobbie | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | #1 | - | | |
| 2 | New | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | New | - | - | #4 | - | | |
| 5 | -4 | - | - | #5 | - | | |
| 6 | -4 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -3 | - | - | #8 | - | | |
| 9 | -3 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Similac | 1 |
| Enfamil | 2 |
| Gerber Good Start | 3 |
| Bobbie Baby | 4 |
| HiPP Combiotic | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | -1 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | 0 | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Common AI search questions about Baby Formula
Q1
Who leads Baby Formula in AI answers?
Similac is the most recommended baby formula brand in the latest AI Brand Index run. The next highest-ranked brands are Enfamil and Gerber. The engines disagree on the leader. ChatGPT names Enfamil, Google AI Mode and Perplexity both name Similac first, and Gemini names Nestlé.
Q2
Which cited sources are used for Baby Formula?
The most cited sources for baby formula recommendations are Consumerreports, Healthline and Thecustomerdigest, out of 26 tracked sources. No single publisher dominates. The most cited sources are Consumerreports, Healthline and Thecustomerdigest, which means the citation field is open.
Q3
How fresh is this Baby Formula ranking?
The AI Brand Index updates every Sunday. In the latest run, Gerber, Nestlé, Danone and Abbott entered the top 10 and Aptamil, Holle and Earth's Best moved three or more positions in the baby formula index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Baby Formula. https://supaintent.com/ai-brand-index/baby-and-toddler-nursing-and-feeding-baby-and-toddler-food-baby-formula
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Baby Formula, including 24 recommended brands and 26 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.