Dataset size
The latest Accounting Firms run found 12 recommended brands and 9 cited sources in AI answers.
Accounting Firms
This weekly AI Brand Index shows how AI tools answer buyer questions in the Accounting Firms category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
12
ranked across AI engines
Sources
Evidence base
9
domains cited in answers
Brand sites
Official share
2%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Deloitte | 1 |
| PwC | 2 |
| Ernst & Young | 3 |
| KPMG | 4 |
| Baker Tilly | 5 |
What AI tools say about Accounting Firms
Movement
What changed this week?
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Cpapracticeadvisor, Insidepublicaccounting and Zelleducation, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Deloitte ranks #1 for Accounting Firms in the latest SupaIntent AI Brand Index run.
Top brands
Deloitte, PwC, and Ernst & Young lead Accounting Firms across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Cpapracticeadvisor, Insidepublicaccounting, and Zelleducation are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
RSM US#7
Biggest gains
Moved up this week
Deloitte3 to #1
Forvis Mazars3 to #10
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #4 | #1 | 3 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #2 | #3 | 1 | #2 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #7 | #5 | 2 | #5 | |
| #6 | #5 | #6 | 1 | #5 | |
| #7 | New | #7 | New | #7 | |
| #8 | #10 | #8 | 2 | #6 | |
| #9 | #9 | #9 | 0 | #9 | |
| #10 | #13 | #10 | 3 | #9 |
Current brand snapshot
12 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | #1 | #1 | #1 | - | | |
| 2 | -1 | #2 | #2 | #2 | - | | |
| 3 | -1 | #3 | #3 | #3 | - | | |
| 4 | -1 | #4 | #4 | #4 | - | | |
| 5 | +2 | #6 | #6 | #8 | - | | |
| 6 | -1 | #8 | #7 | #5 | - | | |
| 7 | New | #5 | #5 | - | - | | |
| 8 | +2 | #9 | #9 | #6 | - | | |
| 9 | 0 | #7 | #8 | - | - | | |
| 10 | +3 | #10 | #10 | #9 | - | | |
| 11 | New | - | - | #7 | - | | |
| 12 | 0 | - | - | #10 | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 16 | | |
| 2 | 14 | | |
| 3 | 5 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | RsmusOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Deloitte | 1 |
| PwC | 2 |
| Ernst & Young | 3 |
| KPMG | 4 |
| RSM US | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | +1 | #6 | - | - | - | | |
| 7 | +3 | #7 | - | - | - | | |
| 8 | -3 | #8 | - | - | - | | |
| 9 | -2 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 16 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | RsmusOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Deloitte | 1 |
| PwC | 2 |
| Ernst & Young | 3 |
| KPMG | 4 |
| RSM US | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | +3 | - | #6 | - | - | | |
| 7 | -1 | - | #7 | - | - | | |
| 8 | +1 | - | #8 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | 0 | - | #10 | - | - | |
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Deloitte | 1 |
| PwC | 2 |
| Ernst & Young | 3 |
| KPMG | 4 |
| BDO | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +2 | - | - | #5 | - | | |
| 6 | +3 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 1 | |
Common AI search questions about Accounting Firms
Q1
Who leads Accounting Firms in AI answers?
Deloitte is the most recommended accounting firms brand in the latest AI Brand Index run. The next highest-ranked brands are PwC and Ernst & Young. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Accounting Firms?
The most cited sources for accounting firms recommendations are Cpapracticeadvisor, Insidepublicaccounting and Zelleducation, out of 9 tracked sources. No single publisher dominates. The most cited sources are Cpapracticeadvisor, Insidepublicaccounting and Zelleducation, which means the citation field is open.
Q3
How fresh is this Accounting Firms ranking?
The AI Brand Index updates every Sunday. In the latest run, RSM US entered the top 10 and Deloitte and Forvis Mazars moved three or more positions in the accounting firms index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Accounting Firms. https://supaintent.com/ai-brand-index/business-services-business-finance-providers-accounting-firms
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Accounting Firms, including 12 recommended brands and 9 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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