Accounting Firms

This weekly AI Brand Index shows how AI tools answer buyer questions in the Accounting Firms category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.

Updated 9 August 2026

Current leaders

PwC

Deloitte

KPMG

Brands

Category coverage

ranked across AI engines

Sources

Evidence base

domains cited in answers

Brand sites

Official share

15%

from brand-owned domains

AI model filter

Position history

Latest brand positions
Brand	Latest rank
PwC	1
EY	2
Deloitte	3
KPMG	4
BDO	5

PwC

Deloitte

KPMG

BDO

Baker Tilly

RSM US

Grant Thornton

Plante Moran

CBIZ

What AI tools say about Accounting Firms

Movement

What changed this week?

PwC overtook Deloitte this week to take the top position.

Sources

Which sources shape AI answers?

No single publisher dominates. The most cited sources are Insidepublicaccounting, Poetsandquants and Accountingtoday, which means the citation field is open.

Engines

Do AI engines agree on the leader?

The engines disagree on the leader. ChatGPT names PwC and Google AI Mode, Gemini and Perplexity name Deloitte first.

Citation-ready

Key facts from this AI Brand Index report

Short facts for quoting and AI citations

Dataset size

The latest Accounting Firms run found 19 recommended brands and 17 cited sources in AI answers.

Current leader

PwC ranks #1 for Accounting Firms in the latest SupaIntent AI Brand Index run.

Top brands

PwC, EY, and Deloitte lead Accounting Firms across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.

Brand sites

Insidepublicaccounting, Poetsandquants, and Accountingtoday are the most cited brand sites in this category.

Weekly movement

Top 10 only

Entered the index

New in the top 10

RSM US#7
CBIZ#10

Biggest gains

Moved up this week

Plante Moran7 to #9

Biggest losses

Moved down this week

RSM US LLP6 to #15
RSM5 to #12
Grant Thornton3 to #8

Rank history

Weekly rank changes for the current top 10

HTML table for crawlers and readers

Rank	Brand	Previous	Current	Change	Best
#1	PwC	#2	#1	1	#1
#2	EY	#3	#2	1	#2
#3	Deloitte	#1	#3	2	#1
#4	KPMG	#4	#4	0	#4
#5	BDO	#6	#5	1	#5
#6	Baker Tilly	#8	#6	2	#6
#7	RSM US	New	#7	New	#7
#8	Grant Thornton	#5	#8	3	#5
#9	Plante Moran	#16	#9	7	#9
#10	CBIZ	New	#10	New	#10

Current brand snapshot

19 brands

#	Pos.	Brand	ChatGPT	Google AI Mode	Gemini	Perplexity
1	+1	PwC	#1	#2	#2	#2
2	+1	EY	#2	#3	#3	#4
3	-2	Deloitte	-	#1	#1	#1
4	0	KPMG	#3	#4	#4	#5
5	+1	BDO	#5	#6	#7	#3
6	+2	Baker Tilly	#6	#7	#6	-
7	New	RSM US	#9	#5	#5	#7
8	-3	Grant Thornton	-	#8	#9	#6
9	+7	Plante Moran	#4	-	-	-
10	New	CBIZ	-	#9	#8	-
11	New	CohnReznick	#7	-	-	-
12	-5	RSM	#9	#5	#5	#7
13	New	PKF O'Connor Davies	#8	-	-	-
14	-3	Crowe	-	-	-	#8
15	-6	RSM US LLP	#9	#5	#5	#7
16	-2	CliftonLarsonAllen	-	#10	-	-
17	New	Eide Bailly LLP	#10	-	-	-
18	-6	Forvis Mazars	-	-	#10	-
19	New	Moss Adams	-	-	-	#9

Current source snapshot

17 sources

#	Source	Ment.Mentions
1	Insidepublicaccounting	18
2	Poetsandquants	10
3	Accountingtoday	5
4	Zelleducation	5
5	Onestopodoo	4
6	Vault	4
7	5kadvisory	3
8	BdoOfficial	2
9	CroweOfficial	1
10	DeloitteOfficial	1
11	EidebaillyOfficial	1
12	EyOfficial	1
13	Grantthornton	1
14	Home	1
15	MossadamsOfficial	1
16	PwcOfficial	1
17	RsmusOfficial	1

Position history

Latest brand positions
Brand	Latest rank
PwC	1
Ernst & Young LLP	2
KPMG LLP	3
Plante Moran	4
BDO USA	5

PwC

Ernst & Young LLP

KPMG LLP

Plante Moran

BDO USA

Baker Tilly

CohnReznick

PKF O'Connor Davies

RSM US LLP

Eide Bailly LLP

Current brand snapshot

10 brands

#	Pos.	Brand	ChatGPT	Google AI Mode	Gemini	Perplexity
1	+1	PwC	#1	-	-	-
2	New	Ernst & Young LLP	#2	-	-	-
3	New	KPMG LLP	#3	-	-	-
4	New	Plante Moran	#4	-	-	-
5	New	BDO USA	#5	-	-	-
6	+3	Baker Tilly	#6	-	-	-
7	New	CohnReznick	#7	-	-	-
8	New	PKF O'Connor Davies	#8	-	-	-
9	New	RSM US LLP	#9	-	-	-
10	New	Eide Bailly LLP	#10	-	-	-

Current source snapshot

4 sources

#	Source	Ment.Mentions
1	Poetsandquants	10
2	Accountingtoday	5
3	Vault	4
4	EidebaillyOfficial	1

Position history

Latest brand positions
Brand	Latest rank
Deloitte	1
PwC	2
EY	3
KPMG	4
RSM US	5

Deloitte

PwC

KPMG

RSM US

BDO USA

Baker Tilly

Grant Thornton

CBIZ

CliftonLarsonAllen

Current brand snapshot

10 brands

#	Pos.	Brand	ChatGPT	Google AI Mode	Gemini	Perplexity
1	0	Deloitte	-	#1	-	-
2	0	PwC	-	#2	-	-
3	New	EY	-	#3	-	-
4	0	KPMG	-	#4	-	-
5	New	RSM US	-	#5	-	-
6	+1	BDO USA	-	#6	-	-
7	+2	Baker Tilly	-	#7	-	-
8	-2	Grant Thornton	-	#8	-	-
9	New	CBIZ	-	#9	-	-
10	-2	CliftonLarsonAllen	-	#10	-	-

Current source snapshot

2 sources

#	Source	Ment.Mentions	LLMs
1	Insidepublicaccounting	8
2	Onestopodoo	2

Position history

Latest brand positions
Brand	Latest rank
Deloitte	1
PwC	2
EY	3
KPMG	4
RSM US	5

Deloitte

PwC

KPMG

RSM US

Baker Tilly

BDO USA

CBIZ

Grant Thornton

Forvis Mazars

Current brand snapshot

10 brands

#	Pos.	Brand	ChatGPT	Google AI Mode	Gemini	Perplexity
1	0	Deloitte	-	-	#1	-
2	0	PwC	-	-	#2	-
3	0	EY	-	-	#3	-
4	0	KPMG	-	-	#4	-
5	New	RSM US	-	-	#5	-
6	New	Baker Tilly	-	-	#6	-
7	New	BDO USA	-	-	#7	-
8	New	CBIZ	-	-	#8	-
9	-3	Grant Thornton	-	-	#9	-
10	-1	Forvis Mazars	-	-	#10	-

Current source snapshot

4 sources

#	Source	Ment.Mentions
1	Insidepublicaccounting	10
2	Zelleducation	5
3	5kadvisory	3
4	Onestopodoo	2

Position history

Latest brand positions
Brand	Latest rank
Deloitte	1
PwC	2
BDO	3
EY	4
KPMG	5

Deloitte

PwC

BDO

KPMG

Grant Thornton

RSM

Crowe

Moss Adams

Current brand snapshot

9 brands

#	Pos.	Brand	ChatGPT	Google AI Mode	Gemini	Perplexity
1	0	Deloitte	-	-	-	#1
2	0	PwC	-	-	-	#2
3	+2	BDO	-	-	-	#3
4	-1	EY	-	-	-	#4
5	-1	KPMG	-	-	-	#5
6	0	Grant Thornton	-	-	-	#6
7	0	RSM	-	-	-	#7
8	New	Crowe	-	-	-	#8
9	New	Moss Adams	-	-	-	#9

Current source snapshot

9 sources

#	Source	Ment.Mentions
1	BdoOfficial	2
2	CroweOfficial	1
3	DeloitteOfficial	1
4	EyOfficial	1
5	GrantthorntonOfficial	1
6	HomeOfficial	1
7	MossadamsOfficial	1
8	PwcOfficial	1
9	RsmusOfficial	1

Common AI search questions about Accounting Firms

Who leads Accounting Firms in AI answers?

PwC is the most recommended accounting firms brand in the latest AI Brand Index run. The next highest-ranked brands are EY and Deloitte. The engines disagree on the leader. ChatGPT names PwC and Google AI Mode, Gemini and Perplexity name Deloitte first.

Which cited sources are used for Accounting Firms?

The most cited sources for accounting firms recommendations are Insidepublicaccounting, Poetsandquants and Accountingtoday, out of 17 tracked sources. No single publisher dominates. The most cited sources are Insidepublicaccounting, Poetsandquants and Accountingtoday, which means the citation field is open.

How fresh is this Accounting Firms ranking?

The AI Brand Index updates every Sunday. In the latest run, RSM US and CBIZ entered the top 10 and Plante Moran, RSM US LLP, RSM and Grant Thornton moved three or more positions in the accounting firms index.

How to cite this report

Cite the canonical SupaIntent report page when referencing this AI visibility ranking.

SupaIntent AI Brand Index: Accounting Firms. https://supaintent.com/ai-brand-index/business-services-business-finance-providers-accounting-firms

Report data

Download the same ranking data used by the chart, tables and Dataset schema.

CSV ranking JSON dataset

AI Brand Index methodology

Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.

Read methodology

SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
This report uses the latest observed AI answers for Accounting Firms, including 19 recommended brands and 17 cited sources.
Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
Weekly movement compares the latest rank with the previous collected position for each brand.

Reveal where AI sends your clients

Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.