Dataset size
The latest Knowledge Base Software run found 20 recommended brands and 25 cited sources in AI answers.
Knowledge Base Software
This weekly AI Brand Index shows how AI tools answer buyer questions in the Knowledge Base Software category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
20
ranked across AI engines
Sources
Evidence base
25
domains cited in answers
Brand sites
Official share
10%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zendesk | 1 |
| Confluence | 2 |
| Guru | 3 |
| Document360 | 4 |
| Notion | 5 |
What AI tools say about Knowledge Base Software
Movement
What changed this week?
Zendesk overtook Confluence this week to take the top position.
Sources
Which sources shape AI answers?
Review platforms shape this category: G2, Capterra and G2 are the most cited review sources, and review platforms account for 43% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names Confluence, Google AI Mode names Document360, Gemini names Zendesk Guide, and Perplexity names Zendesk.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Zendesk ranks #1 for Knowledge Base Software in the latest SupaIntent AI Brand Index run.
Top brands
Zendesk, Confluence, and Guru lead Knowledge Base Software across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
G2, Getmacha, and Capterra are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Zendesk3 to #1
Biggest losses
Moved down this week
Notion3 to #5
Intercom3 to #10
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #4 | #1 | 3 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | #5 | #4 | 1 | #1 | |
| #5 | #2 | #5 | 3 | #2 | |
| #6 | #6 | #6 | 0 | #6 | |
| #7 | #9 | #7 | 2 | #7 | |
| #8 | #8 | #8 | 0 | #5 | |
| #9 | #11 | #9 | 2 | #7 | |
| #10 | #7 | #10 | 3 | #6 |
Current brand snapshot
20 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | #2 | #2 | #1 | #1 | | |
| 2 | -1 | #1 | #4 | #4 | #5 | | |
| 3 | 0 | #4 | #5 | #3 | #4 | | |
| 4 | +1 | #3 | #1 | #2 | - | | |
| 5 | -3 | #5 | #3 | #5 | #6 | | |
| 6 | 0 | #6 | #8 | #6 | #3 | | |
| 7 | +2 | #7 | #7 | #9 | - | | |
| 8 | 0 | - | - | - | #2 | | |
| 9 | +2 | - | #6 | #8 | - | | |
| 10 | -3 | - | - | - | #7 | | |
| 11 | New | - | - | #7 | - | | |
| 12 | New | #8 | - | - | - | | |
| 13 | New | - | - | - | #8 | | |
| 14 | New | - | - | - | #9 | | |
| 15 | New | - | #9 | - | - | | |
| 16 | -2 | #9 | - | - | - | | |
| 17 | New | - | #10 | - | - | | |
| 18 | -6 | - | - | - | #10 | | |
| 19 | New | #10 | - | - | - | | |
| 20 | -7 | - | - | #10 | - | |
Current source snapshot
25 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 20 | | |
| 2 | 10 | | |
| 3 | 9 | | |
| 4 | 7 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | AtlassianOfficial | 1 | |
| 10 | BloomfireOfficial | 1 | |
| 11 | ClickhelpOfficial | 1 | |
| 12 | Document360Official | 1 | |
| 13 | 1 | | |
| 14 | FreshworksOfficial | 1 | |
| 15 | 1 | | |
| 16 | IntercomOfficial | 1 | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | ZendeskOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Confluence | 1 |
| Zendesk Guide | 2 |
| Document360 | 3 |
| Guru | 4 |
| Notion | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +4 | #2 | - | - | - | | |
| 3 | +2 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | -3 | #5 | - | - | - | | |
| 6 | +1 | #6 | - | - | - | | |
| 7 | +1 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Document360 | 1 |
| Zendesk | 2 |
| Notion | 3 |
| Confluence | 4 |
| Guru | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +2 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | +2 | - | #6 | - | - | | |
| 7 | +2 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
15 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | BloomfireOfficial | 1 | |
| 5 | 1 | | |
| 6 | ClickhelpOfficial | 1 | |
| 7 | Document360Official | 1 | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zendesk Guide | 1 |
| Document360 | 2 |
| Guru | 3 |
| Confluence | 4 |
| Notion | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +4 | - | - | #1 | - | | |
| 2 | +2 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | -3 | - | - | #4 | - | | |
| 5 | -3 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | -3 | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 7 | | |
| 3 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Zendesk | 1 |
| Freshdesk | 2 |
| Helpjuice | 3 |
| Guru | 4 |
| Confluence | 5 |
Current brand snapshot
10 brands
Common AI search questions about Knowledge Base Software
Q1
Who leads Knowledge Base Software in AI answers?
Zendesk is the most recommended knowledge base software brand in the latest AI Brand Index run. The next highest-ranked brands are Confluence and Guru. The engines disagree on the leader. ChatGPT names Confluence, Google AI Mode names Document360, Gemini names Zendesk Guide, and Perplexity names Zendesk.
Q2
Which cited sources are used for Knowledge Base Software?
The most cited sources for knowledge base software recommendations are G2, Getmacha and Capterra, out of 25 tracked sources. Review platforms shape this category: G2, Capterra and G2 are the most cited review sources, and review platforms account for 43% of all citations.
Q3
How fresh is this Knowledge Base Software ranking?
The AI Brand Index updates every Sunday. In the latest run, Zendesk, Notion and Intercom moved three or more positions in the knowledge base software index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Knowledge Base Software. https://supaintent.com/ai-brand-index/content-management-knowledge-management-software-knowledge-base-software
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Knowledge Base Software, including 20 recommended brands and 25 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.