Dataset size
The latest Fish Finders run found 18 recommended brands and 33 cited sources in AI answers.
Fish Finders
This weekly AI Brand Index shows how AI tools answer buyer questions in the Fish Finders category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
18
ranked across AI engines
Sources
Evidence base
33
domains cited in answers
Brand sites
Official share
19%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Garmin | 1 |
| Humminbird | 2 |
| Lowrance | 3 |
| Raymarine | 4 |
| Simrad | 5 |
What AI tools say about Fish Finders
Movement
What changed this week?
Garmin has held the top position since 19 July 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Sportfishingbuddy, Focusfishing and Riverislemarine, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Garmin first and Perplexity names Humminbird.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Garmin ranks #1 for Fish Finders in the latest SupaIntent AI Brand Index run.
Top brands
Garmin, Humminbird, and Lowrance lead Fish Finders across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Sportfishingbuddy, Focusfishing, and Riverislemarine are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Humminbird HELIX#9
Biggest losses
Moved down this week
Vexilar3 to #11
Unchanged at the top
Leader held position
Garminstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #1 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | #4 | #4 | 0 | #4 | |
| #5 | #5 | #5 | 0 | #5 | |
| #6 | #6 | #6 | 0 | #6 | |
| #7 | #7 | #7 | 0 | #7 | |
| #8 | #9 | #8 | 1 | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | #10 | #10 | 0 | #10 |
Current brand snapshot
18 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #2 | | |
| 2 | 0 | #3 | #2 | #2 | #1 | | |
| 3 | 0 | #2 | #3 | #3 | #3 | | |
| 4 | 0 | #4 | #5 | #5 | #4 | | |
| 5 | 0 | #5 | #4 | #4 | - | | |
| 6 | 0 | #7 | #6 | #6 | - | | |
| 7 | 0 | #6 | #8 | - | #8 | | |
| 8 | +1 | #9 | - | #7 | - | | |
| 9 | New | - | - | - | #1 | — | |
| 10 | 0 | - | #7 | - | #9 | | |
| 11 | -3 | #8 | - | #9 | - | | |
| 12 | New | - | - | - | #5 | | |
| 13 | New | - | - | - | #6 | | |
| 14 | New | - | - | #8 | - | | |
| 15 | -2 | - | - | - | #7 | | |
| 16 | -4 | - | #10 | #10 | - | | |
| 17 | New | - | #9 | - | - | | |
| 18 | -4 | #10 | - | - | - | |
Current source snapshot
33 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 3 | | |
| 5 | 2 | | |
| 6 | GarminOfficial | 2 | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | HumminbirdOfficial | 2 | |
| 11 | 2 | | |
| 12 | 2 | | |
| 13 | BandgOfficial | 1 | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | FurunoOfficial | 1 | |
| 21 | 1 | | |
| 22 | JeppesenmarineOfficial | 1 | |
| 23 | LowranceOfficial | 1 | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | 1 | | |
| 27 | NavicoOfficial | 1 | |
| 28 | 1 | | |
| 29 | RaymarineOfficial | 1 | |
| 30 | SiemensOfficial | 1 | |
| 31 | 1 | | |
| 32 | 1 | | |
| 33 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Garmin | 1 |
| Lowrance | 2 |
| Humminbird | 3 |
| Raymarine | 4 |
| Simrad | 5 |
Current brand snapshot
10 brands
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 6 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Garmin | 1 |
| Humminbird | 2 |
| Lowrance | 3 |
| Simrad | 4 |
| Raymarine | 5 |
Current brand snapshot
10 brands
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | GarminOfficial | 1 | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Garmin | 1 |
| Humminbird | 2 |
| Lowrance | 3 |
| Simrad | 4 |
| Raymarine | 5 |
Current brand snapshot
10 brands
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Humminbird | 1 |
| Garmin | 2 |
| Lowrance | 3 |
| Raymarine | 4 |
| Siemens | 5 |
Current brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | 0 | - | - | - | #3 | | |
| 4 | 0 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | 0 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | -3 | - | - | - | #9 | |
Current source snapshot
14 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | HumminbirdOfficial | 2 | |
| 2 | BandgOfficial | 1 | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | FurunoOfficial | 1 | |
| 6 | GarminOfficial | 1 | |
| 7 | JeppesenmarineOfficial | 1 | |
| 8 | LowranceOfficial | 1 | |
| 9 | 1 | | |
| 10 | NavicoOfficial | 1 | |
| 11 | 1 | | |
| 12 | RaymarineOfficial | 1 | |
| 13 | SiemensOfficial | 1 | |
| 14 | 1 | |
Common AI search questions about Fish Finders
Q1
Who leads Fish Finders in AI answers?
Garmin is the most recommended fish finders brand in the latest AI Brand Index run. The next highest-ranked brands are Humminbird and Lowrance. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Garmin first and Perplexity names Humminbird.
Q2
Which cited sources are used for Fish Finders?
The most cited sources for fish finders recommendations are Sportfishingbuddy, Focusfishing and Riverislemarine, out of 33 tracked sources. No single publisher dominates. The most cited sources are Sportfishingbuddy, Focusfishing and Riverislemarine, which means the citation field is open.
Q3
How fresh is this Fish Finders ranking?
The AI Brand Index updates every Sunday. In the latest run, Humminbird HELIX entered the top 10 and Vexilar moved three or more positions in the fish finders index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Fish Finders. https://supaintent.com/ai-brand-index/electronics-marine-electronics-fish-finders
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Fish Finders, including 18 recommended brands and 33 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.