Dataset size
The latest Vitamins & Supplements run found 22 recommended brands and 23 cited sources in AI answers.
Vitamins & Supplements
This weekly AI Brand Index shows how AI tools answer buyer questions in the Vitamins & Supplements category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
22
ranked across AI engines
Sources
Evidence base
23
domains cited in answers
Brand sites
Official share
14%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Thorne | 1 |
| Garden of Life | 2 |
| Nature Made | 3 |
| NOW Foods | 4 |
| Ritual | 5 |
What AI tools say about Vitamins & Supplements
Movement
What changed this week?
Thorne overtook Nature Made this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Verywellfit, Consumerlab and Forbes, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names Thorne, Google AI Mode and Gemini both name Nature Made first, and Perplexity names NOW Foods, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Thorne ranks #1 for Vitamins & Supplements in the latest SupaIntent AI Brand Index run.
Top brands
Thorne, Garden of Life, and Nature Made lead Vitamins & Supplements across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Verywellfit, Consumerlab, and Forbes are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Nutrilite#9
Biggest gains
Moved up this week
Nature's Bounty4 to #6
Biggest losses
Moved down this week
Nordic Naturals4 to #11
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #3 | #2 | 1 | #2 | |
| #3 | #1 | #3 | 2 | #1 | |
| #4 | #4 | #4 | 0 | #1 | |
| #5 | #5 | #5 | 0 | #5 | |
| #6 | #10 | #6 | 4 | #6 | |
| #7 | #6 | #7 | 1 | #5 | |
| #8 | #9 | #8 | 1 | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | #8 | #10 | 2 | #5 |
Current brand snapshot
22 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #2 | #2 | #5 | | |
| 2 | +1 | #4 | #3 | #3 | #3 | | |
| 3 | -2 | #2 | #1 | #1 | - | | |
| 4 | 0 | - | #7 | #6 | #1 | | |
| 5 | 0 | #6 | #5 | #5 | - | | |
| 6 | +4 | - | #4 | - | #2 | | |
| 7 | -1 | #3 | #6 | #9 | - | | |
| 8 | +1 | #10 | - | - | #4 | | |
| 9 | New | - | - | #4 | - | | |
| 10 | -2 | #7 | #9 | - | - | | |
| 11 | -4 | #5 | - | - | - | | |
| 12 | New | - | - | - | #6 | | |
| 13 | New | - | - | - | #7 | | |
| 14 | New | - | - | #7 | - | | |
| 15 | New | #9 | #10 | - | - | | |
| 16 | New | - | - | - | #8 | | |
| 17 | -6 | - | - | #8 | - | | |
| 18 | 0 | #8 | - | - | - | | |
| 19 | New | - | #8 | - | - | | |
| 20 | New | - | - | - | #9 | | |
| 21 | New | - | - | - | #10 | | |
| 22 | -7 | - | - | #10 | - | |
Current source snapshot
23 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 14 | | |
| 2 | 11 | | |
| 3 | 8 | | |
| 4 | 7 | | |
| 5 | 6 | | |
| 6 | 5 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 |  AmazonOfficial | 1 | |
| 10 | CostcoOfficial | 1 | |
| 11 | CvsOfficial | 1 | |
| 12 | 1 | | |
| 13 | GardenoflifeOfficial | 1 | |
| 14 | GncOfficial | 1 | |
| 15 | IherbOfficial | 1 | |
| 16 | NaturesbountyOfficial | 1 | |
| 17 | 1 | | |
| 18 | NowfoodsOfficial | 1 | |
| 19 | 1 | | |
| 20 | OptimumnutritionOfficial | 1 | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | ThorneOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Thorne | 1 |
| Nature Made | 2 |
| Pure Encapsulations | 3 |
| Garden of Life | 4 |
| Nordic Naturals | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +3 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | +1 | #7 | - | - | - | | |
| 8 | +2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 9 | | |
| 3 | 8 | | |
| 4 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nature Made | 1 |
| Thorne | 2 |
| Garden of Life | 3 |
| Nature's Bounty | 4 |
| Ritual | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | +1 | - | #4 | - | - | | |
| 5 | +4 | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | -3 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | -1 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nature Made | 1 |
| Thorne | 2 |
| Garden of Life | 3 |
| Nutrilite | 4 |
| Ritual | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | +1 | - | - | #3 | - | | |
| 4 | New | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | -1 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 2 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| NOW Foods | 1 |
| Nature's Bounty | 2 |
| Garden of Life | 3 |
| Kirkland Signature | 4 |
| Thorne | 5 |
AmazonCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | 0 | - | - | - | #3 | | |
| 4 | +1 | - | - | - | #4 | | |
| 5 | -1 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | AmazonOfficial | 1 | |
| 2 | CostcoOfficial | 1 | |
| 3 | CvsOfficial | 1 | |
| 4 | GardenoflifeOfficial | 1 | |
| 5 | GncOfficial | 1 | |
| 6 | IherbOfficial | 1 | |
| 7 | NaturesbountyOfficial | 1 | |
| 8 | NowfoodsOfficial | 1 | |
| 9 | OptimumnutritionOfficial | 1 | |
| 10 | ThorneOfficial | 1 | |
Common AI search questions about Vitamins & Supplements
Q1
Who leads Vitamins & Supplements in AI answers?
Thorne is the most recommended vitamins & supplements brand in the latest AI Brand Index run. The next highest-ranked brands are Garden of Life and Nature Made. The engines disagree on the leader. ChatGPT names Thorne, Google AI Mode and Gemini both name Nature Made first, and Perplexity names NOW Foods.
Q2
Which cited sources are used for Vitamins & Supplements?
The most cited sources for vitamins & supplements recommendations are Verywellfit, Consumerlab and Forbes, out of 23 tracked sources. No single publisher dominates. The most cited sources are Verywellfit, Consumerlab and Forbes, which means the citation field is open.
Q3
How fresh is this Vitamins & Supplements ranking?
The AI Brand Index updates every Sunday. In the latest run, Nutrilite entered the top 10 and Nature's Bounty and Nordic Naturals moved three or more positions in the vitamins & supplements index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Vitamins & Supplements. https://supaintent.com/ai-brand-index/health-and-beauty-health-care-fitness-and-nutrition-vitamins-and-supplements
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Vitamins & Supplements, including 22 recommended brands and 23 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.