Dataset size
The latest Vitamins & Supplements run found 13 recommended brands and 10 cited sources in AI answers.
Vitamins & Supplements
This weekly AI Brand Index shows how AI tools answer buyer questions in the Vitamins & Supplements category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
13
ranked across AI engines
Sources
Evidence base
10
domains cited in answers
Brand sites
Official share
4%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nature Made | 1 |
| Thorne | 2 |
| NOW Foods | 3 |
| Garden of Life | 4 |
| Life Extension | 5 |
What AI tools say about Vitamins & Supplements
Movement
What changed this week?
Nature Made held the top position, but the ranking below it moved sharply: Ritual, Life Extension, HUM Nutrition, Pure Encapsulations and Nordic Naturals and 1 other brand moved at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Consumerlab, Healthline and Shopnaturescraft, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Nature Made ranks #1 for Vitamins & Supplements in the latest SupaIntent AI Brand Index run.
Top brands
Nature Made, Thorne, and NOW Foods lead Vitamins & Supplements across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Consumerlab, Healthline, and Shopnaturescraft are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Ritual14 to #6
Life Extension11 to #5
HUM Nutrition9 to #10
Pure Encapsulations4 to #7
Nordic Naturals4 to #8
- ANand 1 more
Unchanged at the top
Leader held position
Nature Madestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #4 | #2 | 2 | #1 | |
| #3 | #5 | #3 | 2 | #3 | |
| #4 | #2 | #4 | 2 | #2 | |
| #5 | #16 | #5 | 11 | #3 | |
| #6 | #20 | #6 | 14 | #3 | |
| #7 | #11 | #7 | 4 | #5 | |
| #8 | #12 | #8 | 4 | #5 | |
| #9 | #13 | #9 | 4 | #2 | |
| #10 | #19 | #10 | 9 | #8 |
Current brand snapshot
13 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #2 | #1 | #2 | - | | |
| 2 | +2 | #1 | #4 | #1 | - | | |
| 3 | +2 | #5 | #3 | #3 | - | | |
| 4 | -2 | #6 | #7 | #4 | - | | |
| 5 | +11 | #8 | #2 | #7 | - | | |
| 6 | +14 | #3 | #6 | #8 | - | | |
| 7 | +4 | #4 | - | #5 | - | | |
| 8 | +4 | #7 | #10 | #6 | - | | |
| 9 | +4 | - | #5 | - | - | | |
| 10 | +9 | - | #9 | #9 | - | | |
| 11 | +3 | #9 | - | #10 | - | | |
| 12 | +3 | - | #8 | - | - | | |
| 13 | +4 | #10 | - | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 20 | | |
| 2 | 8 | | |
| 3 | 7 | | |
| 4 | 7 | | |
| 5 | 5 | | |
| 6 | CostcoOfficial | 1 | |
| 7 | 1 | | |
| 8 | NaturemadeOfficial | 1 | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Thorne | 1 |
| Nature Made | 2 |
| Ritual | 3 |
| Pure Encapsulations | 4 |
| NOW Foods | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | +4 | #5 | - | - | - | | |
| 6 | +1 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | 0 | #8 | - | - | - | | |
| 9 | +1 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 16 | | |
| 2 | 7 | | |
| 3 | 4 | | |
| 4 | CostcoOfficial | 1 | |
| 5 | NaturemadeOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Nature Made | 1 |
| Life Extension | 2 |
| NOW Foods | 3 |
| Thorne | 4 |
| Centrum | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +5 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | +1 | - | #4 | - | - | | |
| 5 | +1 | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | -5 | - | #7 | - | - | | |
| 8 | 0 | - | #8 | - | - | | |
| 9 | 0 | - | #9 | - | - | | |
| 10 | 0 | - | #10 | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Thorne | 1 |
| Nature Made | 2 |
| NOW Foods | 3 |
| Garden of Life | 4 |
| Pure Encapsulations | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +3 | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | -3 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | -4 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 4 | | |
| 3 | 2 | |
Common AI search questions about Vitamins & Supplements
Q1
Who leads Vitamins & Supplements in AI answers?
Nature Made is the most recommended vitamins & supplements brand in the latest AI Brand Index run. The next highest-ranked brands are Thorne and NOW Foods. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Vitamins & Supplements?
The most cited sources for vitamins & supplements recommendations are Consumerlab, Healthline and Shopnaturescraft, out of 10 tracked sources. No single publisher dominates. The most cited sources are Consumerlab, Healthline and Shopnaturescraft, which means the citation field is open.
Q3
How fresh is this Vitamins & Supplements ranking?
The AI Brand Index updates every Sunday. In the latest run, Ritual, Life Extension, HUM Nutrition, Pure Encapsulations and Nordic Naturals and 1 other brand moved three or more positions in the vitamins & supplements index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Vitamins & Supplements. https://supaintent.com/ai-brand-index/health-and-beauty-health-care-fitness-and-nutrition-vitamins-and-supplements
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Vitamins & Supplements, including 13 recommended brands and 10 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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