Dataset size
The latest Bath & Body run found 22 recommended brands and 14 cited sources in AI answers.
Bath & Body
This weekly AI Brand Index shows how AI tools answer buyer questions in the Bath & Body category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
22
ranked across AI engines
Sources
Evidence base
14
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Dove | 2 |
| Lush | 3 |
| Necessaire | 4 |
| Olay | 5 |
What AI tools say about Bath & Body
Movement
What changed this week?
Bath & Body Works overtook Dove this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Allure, Yougov and Cosmopolitan, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Bath & Body Works ranks #1 for Bath & Body in the latest SupaIntent AI Brand Index run.
Top brands
Bath & Body Works, Dove, and Lush lead Bath & Body across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Allure, Yougov, and Cosmopolitan are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Neutrogena18 to #6
Olay14 to #5
Biggest losses
Moved down this week
Sol de Janeiro14 to #20
Naturium5 to #8
The Body Shop5 to #10
CeraVe4 to #11
Aesop4 to #13
- ANand 2 more
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #4 | #3 | 1 | #3 | |
| #4 | #5 | #4 | 1 | #3 | |
| #5 | #19 | #5 | 14 | #4 | |
| #6 | #24 | #6 | 18 | #6 | |
| #7 | #4 | #7 | 3 | #2 | |
| #8 | #3 | #8 | 5 | #3 | |
| #9 | #6 | #9 | 3 | #3 | |
| #10 | #5 | #10 | 5 | #4 |
Current brand snapshot
22 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #2 | #1 | #1 | - | | |
| 2 | -1 | #1 | - | #2 | - | | |
| 3 | +1 | #4 | #2 | - | - | | |
| 4 | +1 | - | #4 | #3 | - | | |
| 5 | +14 | #3 | - | #5 | - | | |
| 6 | +18 | #8 | - | #4 | - | | |
| 7 | -3 | - | #3 | - | - | | |
| 8 | -5 | - | #10 | #6 | - | | |
| 9 | -3 | #5 | - | - | - | | |
| 10 | -5 | - | #5 | - | - | | |
| 11 | -4 | #6 | - | - | - | | |
| 12 | +6 | - | #6 | - | - | | |
| 13 | -4 | - | #7 | - | - | | |
| 14 | +2 | #7 | - | - | - | | |
| 15 | -2 | - | - | #7 | - | | |
| 16 | +4 | - | - | #8 | - | | |
| 17 | New | - | #8 | - | - | | |
| 18 | New | - | #9 | - | - | | |
| 19 | +1 | - | - | #9 | - | | |
| 20 | -14 | #9 | - | - | - | | |
| 21 | -6 | #10 | - | - | - | | |
| 22 | -6 | - | - | #10 | - | |
Current source snapshot
14 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 12 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 3 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Bath & Body Works | 2 |
| Olay | 3 |
| Lush | 4 |
| Nivea | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +3 | #3 | - | - | - | | |
| 4 | +1 | #4 | - | - | - | | |
| 5 | -3 | #5 | - | - | - | | |
| 6 | -3 | #6 | - | - | - | | |
| 7 | -2 | #7 | - | - | - | | |
| 8 | -3 | #8 | - | - | - | | |
| 9 | +1 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 12 | | |
| 2 | 6 | | |
| 3 | 2 | | |
| 4 | 2 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Lush | 2 |
| L'Occitane | 3 |
| Necessaire | 4 |
| The Body Shop | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +1 | - | #2 | - | - | | |
| 3 | +2 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | -1 | - | #5 | - | - | | |
| 6 | +3 | - | #6 | - | - | | |
| 7 | -3 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | -8 | - | #10 | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Dove | 2 |
| Necessaire | 3 |
| Neutrogena | 4 |
| Olay | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +6 | - | - | #4 | - | | |
| 5 | +3 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | -1 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | -3 | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 3 | | |
| 3 | 1 | | |
| 4 | 1 | |
Common AI search questions about Bath & Body
Q1
Who leads Bath & Body in AI answers?
Bath & Body Works is the most recommended bath & body brand in the latest AI Brand Index run. The next highest-ranked brands are Dove and Lush. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Bath & Body?
The most cited sources for bath & body recommendations are Allure, Yougov and Cosmopolitan, out of 14 tracked sources. No single publisher dominates. The most cited sources are Allure, Yougov and Cosmopolitan, which means the citation field is open.
Q3
How fresh is this Bath & Body ranking?
The AI Brand Index updates every Sunday. In the latest run, Neutrogena, Olay, Sol de Janeiro, Naturium and The Body Shop and 4 other brands moved three or more positions in the bath & body index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Bath & Body. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-bath-and-body
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Bath & Body, including 22 recommended brands and 14 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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