Dataset size
The latest Bath & Body run found 24 recommended brands and 11 cited sources in AI answers.
Bath & Body
This weekly AI Brand Index shows how AI tools answer buyer questions in the Bath & Body category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 13 September 2026
Brands
Category coverage
24
ranked across AI engines
Sources
Evidence base
11
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Bath & Body Works | 2 |
| Aesop | 3 |
| Nivea | 4 |
| L'Occitane | 5 |
What AI tools say about Bath & Body
Movement
What changed this week?
Dove overtook Bath & Body Works this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Brandmemo, Lilybath and Similist, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Dove ranks #1 for Bath & Body in the latest SupaIntent AI Brand Index run.
Top brands
Dove, Bath & Body Works, and Aesop lead Bath & Body across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Brandmemo, Lilybath, and Similist are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Naturium7 to #10
Aesop5 to #3
Nivea5 to #4
Biggest losses
Moved down this week
Aveeno9 to #16
The Body Shop6 to #11
Necessaire3 to #6
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #8 | #3 | 5 | #3 | |
| #4 | #9 | #4 | 5 | #3 | |
| #5 | #4 | #5 | 1 | #2 | |
| #6 | #3 | #6 | 3 | #3 | |
| #7 | #7 | #7 | 0 | #6 | |
| #8 | #7 | #8 | 1 | #3 | |
| #9 | #8 | #9 | 1 | #3 | |
| #10 | #17 | #10 | 7 | #8 |
Current brand snapshot
24 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #7 | #5 | - | | |
| 2 | -1 | - | #1 | #1 | - | | |
| 3 | +5 | - | #3 | #6 | - | | |
| 4 | +5 | #2 | - | #8 | - | | |
| 5 | -1 | #10 | - | #2 | - | | |
| 6 | -3 | - | #2 | - | - | | |
| 7 | 0 | #3 | - | - | - | | |
| 8 | -1 | - | - | #3 | - | | |
| 9 | -1 | #4 | - | - | - | | |
| 10 | +7 | - | #4 | - | - | | |
| 11 | -6 | - | - | #4 | - | | |
| 12 | -1 | #5 | - | - | - | | |
| 13 | +7 | - | #5 | - | - | | |
| 14 | -1 | #6 | - | - | - | | |
| 15 | -3 | - | #6 | - | - | | |
| 16 | -9 | - | - | #7 | - | | |
| 17 | 0 | #7 | - | - | - | | |
| 18 | +1 | #8 | - | - | - | | |
| 19 | -1 | - | #8 | - | - | | |
| 20 | -6 | - | - | #9 | - | | |
| 21 | 0 | #9 | - | - | - | | |
| 22 | -8 | - | #9 | - | - | | |
| 23 | -6 | - | #10 | - | - | | |
| 24 | -9 | - | - | #10 | - | |
Current source snapshot
11 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 7 | | |
| 3 | 5 | | |
| 4 | 4 | | |
| 5 | 3 | | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Nivea | 2 |
| Garnier | 3 |
| L'Oréal | 4 |
| Avène | 5 |
Current brand snapshot
10 brands
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Necessaire | 2 |
| Aesop | 3 |
| Naturium | 4 |
| Kosas | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +2 | - | #2 | - | - | | |
| 3 | +5 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +5 | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | 0 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | -1 | - | #10 | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| L'Occitane | 2 |
| Lush | 3 |
| The Body Shop | 4 |
| Dove | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +2 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | -2 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | -1 | - | - | #7 | - | | |
| 8 | -3 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | -4 | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 5 | | |
| 3 | 2 | |
Common AI search questions about Bath & Body
Q1
Who leads Bath & Body in AI answers?
Dove is the most recommended bath & body brand in the latest AI Brand Index run. The next highest-ranked brands are Bath & Body Works and Aesop. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Bath & Body?
The most cited sources for bath & body recommendations are Brandmemo, Lilybath and Similist, out of 11 tracked sources. No single publisher dominates. The most cited sources are Brandmemo, Lilybath and Similist, which means the citation field is open.
Q3
How fresh is this Bath & Body ranking?
The AI Brand Index updates every Sunday. In the latest run, Aveeno, Naturium, The Body Shop, Aesop and Nivea and 1 other brand moved three or more positions in the bath & body index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Bath & Body. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-bath-and-body
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Bath & Body, including 24 recommended brands and 11 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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