Dataset size
The latest Bath & Body run found 26 recommended brands and 24 cited sources in AI answers.
Bath & Body
This weekly AI Brand Index shows how AI tools answer buyer questions in the Bath & Body category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
26
ranked across AI engines
Sources
Evidence base
24
domains cited in answers
Brand sites
Official share
2%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| L'Occitane | 2 |
| Lush | 3 |
| The Body Shop | 4 |
| Nivea | 5 |
What AI tools say about Bath & Body
Movement
What changed this week?
Bath & Body Works held the top position, but the ranking below it moved sharply: L'Occitane en Provence and L'Oréal entered the top 10 this week, while Aveeno, Dove and Naturium dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Today, Brandmemo and Reddit, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names Dove and Google AI Mode, Gemini and Perplexity name Bath & Body Works first.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Bath & Body Works ranks #1 for Bath & Body in the latest SupaIntent AI Brand Index run.
Top brands
Bath & Body Works, L'Occitane, and Lush lead Bath & Body across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Today, Brandmemo, and Reddit are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
L'Occitane en Provence#9
L'Oréal#10
Biggest gains
Moved up this week
Kiehl's4 to #8
Biggest losses
Moved down this week
Aveeno6 to #16
Dove4 to #6
Naturium3 to #12
Unchanged at the top
Leader held position
Bath & Body Worksstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #7 | #2 | 5 | #2 | |
| #3 | #5 | #3 | 2 | #3 | |
| #4 | #3 | #4 | 1 | #2 | |
| #5 | #4 | #5 | 1 | #3 | |
| #6 | #2 | #6 | 4 | #1 | |
| #7 | #6 | #7 | 1 | #6 | |
| #8 | #12 | #8 | 4 | #6 | |
| #9 | New | #9 | New | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
26 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #2 | #1 | #1 | #1 | | |
| 2 | +5 | #5 | #4 | #3 | #3 | | |
| 3 | +2 | #7 | #3 | #2 | - | | |
| 4 | -1 | #6 | - | #4 | #2 | | |
| 5 | -1 | #3 | - | #8 | #4 | | |
| 6 | -4 | #1 | - | #10 | #5 | | |
| 7 | -1 | - | #2 | - | - | | |
| 8 | +4 | - | #8 | - | #6 | | |
| 9 | New | #5 | #4 | #3 | #3 | | |
| 10 | New | #4 | - | - | - | | |
| 11 | New | - | #5 | - | - | | |
| 12 | -3 | - | - | #5 | - | | |
| 13 | New | - | #6 | - | - | | |
| 14 | +8 | - | - | #6 | - | | |
| 15 | +1 | - | - | - | #7 | | |
| 16 | -6 | - | - | #7 | - | | |
| 17 | New | - | #7 | - | - | | |
| 18 | -7 | #8 | - | - | - | | |
| 19 | 0 | - | - | - | #8 | | |
| 20 | New | - | #9 | - | - | | |
| 21 | New | - | - | - | #9 | | |
| 22 | New | - | - | #9 | - | | |
| 23 | -3 | #9 | - | - | - | | |
| 24 | -6 | #10 | - | - | - | | |
| 25 | New | - | #10 | - | - | | |
| 26 | New | - | - | - | #10 | |
Current source snapshot
24 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 5 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 4 | | |
| 6 | 4 | | |
| 7 | 3 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | LoccitaneOfficial | 1 | |
| 23 | 1 | | |
| 24 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dove | 1 |
| Bath & Body Works | 2 |
| Nivea | 3 |
| L'Oréal | 4 |
| L'Occitane | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | -3 | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | 1 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Sol de Janeiro | 2 |
| Lush | 3 |
| L'Occitane | 4 |
| Aesop | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +1 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| Lush | 2 |
| L'Occitane | 3 |
| The Body Shop | 4 |
| Naturium | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | New | - | - | #2 | - | | |
| 3 | +2 | - | - | #3 | - | | |
| 4 | +2 | - | - | #4 | - | | |
| 5 | -1 | - | - | #5 | - | | |
| 6 | +4 | - | - | #6 | - | | |
| 7 | +1 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | -8 | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 3 | | |
| 3 | LoccitaneOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bath & Body Works | 1 |
| The Body Shop | 2 |
| L'Occitane en Provence | 3 |
| NIVEA | 4 |
| Dove | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | 0 | - | - | - | #4 | | |
| 5 | 0 | - | - | - | #5 | | |
| 6 | 0 | - | - | - | #6 | | |
| 7 | +1 | - | - | - | #7 | | |
| 8 | +1 | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 1 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Common AI search questions about Bath & Body
Q1
Who leads Bath & Body in AI answers?
Bath & Body Works is the most recommended bath & body brand in the latest AI Brand Index run. The next highest-ranked brands are L'Occitane and Lush. The engines disagree on the leader. ChatGPT names Dove and Google AI Mode, Gemini and Perplexity name Bath & Body Works first.
Q2
Which cited sources are used for Bath & Body?
The most cited sources for bath & body recommendations are Today, Brandmemo and Reddit, out of 24 tracked sources. No single publisher dominates. The most cited sources are Today, Brandmemo and Reddit, which means the citation field is open.
Q3
How fresh is this Bath & Body ranking?
The AI Brand Index updates every Sunday. In the latest run, L'Occitane en Provence and L'Oréal entered the top 10 and Aveeno, L'Occitane, Dove, Kiehl's and Naturium moved three or more positions in the bath & body index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Bath & Body. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-bath-and-body
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Bath & Body, including 26 recommended brands and 24 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.