Dataset size
The latest Cosmetic Sets run found 24 recommended brands and 32 cited sources in AI answers.
Cosmetic Sets
This weekly AI Brand Index shows how AI tools answer buyer questions in the Cosmetic Sets category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
24
ranked across AI engines
Sources
Evidence base
32
domains cited in answers
Brand sites
Official share
60%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Sephora | 1 |
| Charlotte Tilbury | 2 |
| Benefit Cosmetics | 3 |
| Fenty Beauty | 4 |
| Huda Beauty | 5 |
What AI tools say about Cosmetic Sets
Movement
What changed this week?
Sephora overtook Charlotte Tilbury this week to take the top position.
Sources
Which sources shape AI answers?
Answers in this category lean on vendor pages: Sephora, Charlottetilbury and Ulta are the most cited brand-owned sources, and official domains account for 60% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT and Gemini both name Sephora Favorites first, Google AI Mode names Sephora, and Perplexity names Sephora Collection.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Sephora ranks #1 for Cosmetic Sets in the latest SupaIntent AI Brand Index run.
Top brands
Sephora, Charlotte Tilbury, and Benefit Cosmetics lead Cosmetic Sets across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Sephora, Americansalon, and Businesswire are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Sephora#1
L'Oreal Paris#9
Ulta Beauty#10
Biggest gains
Moved up this week
Anastasia Beverly Hills14 to #6
Huda Beauty5 to #5
Biggest losses
Moved down this week
Clinique15 to #21
Lancôme10 to #18
MAC Cosmetics4 to #11
Estée Lauder3 to #7
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | New | #1 | New | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | #5 | #4 | 1 | #3 | |
| #5 | #10 | #5 | 5 | #5 | |
| #6 | #20 | #6 | 14 | #6 | |
| #7 | #4 | #7 | 3 | #1 | |
| #8 | #9 | #8 | 1 | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
24 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #1 | #1 | #1 | #1 | | |
| 2 | -1 | #2 | #3 | #2 | #10 | | |
| 3 | 0 | - | #4 | #4 | #4 | | |
| 4 | +1 | #3 | #5 | #7 | - | | |
| 5 | +5 | #6 | - | #3 | #9 | | |
| 6 | +14 | #4 | #8 | - | - | | |
| 7 | -3 | - | - | #9 | #3 | | |
| 8 | +1 | #7 | #6 | - | - | | |
| 9 | New | - | - | - | #2 | | |
| 10 | New | - | #2 | - | - | | |
| 11 | -4 | #9 | - | #6 | - | | |
| 12 | +6 | - | - | #5 | - | | |
| 13 | New | - | - | - | #5 | | |
| 14 | New | #5 | - | - | - | | |
| 15 | +1 | - | - | - | #6 | | |
| 16 | New | - | #7 | - | - | | |
| 17 | New | - | - | - | #7 | | |
| 18 | -10 | - | - | #8 | - | | |
| 19 | New | - | - | - | #8 | | |
| 20 | -7 | #8 | - | - | - | | |
| 21 | -15 | - | #9 | - | - | | |
| 22 | -1 | - | - | #10 | - | | |
| 23 | New | - | #10 | - | - | | |
| 24 | -10 | #10 | - | - | - | |
Current source snapshot
32 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | SephoraOfficial | 13 | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | CharlottetilburyOfficial | 3 | |
| 5 | UltaOfficial | 3 | |
| 6 | HudabeautyOfficial | 2 | |
| 7 | AnastasiabeverlyhillsOfficial | 2 | |
| 8 | 2 | | |
| 9 | MacysOfficial | 2 | |
| 10 | NarscosmeticsOfficial | 2 | |
| 11 | 2 | | |
| 12 | RarebeautyOfficial | 2 | |
| 13 | TartecosmeticsOfficial | 2 | |
| 14 | 1 | | |
| 15 | BenefitcosmeticsOfficial | 1 | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | ColourpopOfficial | 1 | |
| 19 | 1 | | |
| 20 | FentybeautyOfficial | 1 | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | MaccosmeticsOfficial | 1 | |
| 24 | NatashadanonaOfficial | 1 | |
| 25 | 1 | | |
| 26 | 1 | | |
| 27 | PatmcgrathlabsOfficial | 1 | |
| 28 | 1 | | |
| 29 | ToofacedOfficial | 1 | |
| 30 | UrbandecayOfficial | 1 | |
| 31 | 1 | | |
| 32 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Sephora Favorites | 1 |
| Charlotte Tilbury | 2 |
| Fenty Beauty | 3 |
| Anastasia Beverly Hills | 4 |
| NARS Cosmetics | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | +1 | #7 | - | - | - | | |
| 8 | -4 | #8 | - | - | - | | |
| 9 | -2 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | SephoraOfficial | 7 | |
| 2 | AnastasiabeverlyhillsOfficial | 2 | |
| 3 | NarscosmeticsOfficial | 2 | |
| 4 | RarebeautyOfficial | 2 | |
| 5 | TartecosmeticsOfficial | 2 | |
| 6 | CharlottetilburyOfficial | 1 | |
| 7 | FentybeautyOfficial | 1 | |
| 8 | HudabeautyOfficial | 1 | |
| 9 | MaccosmeticsOfficial | 1 | |
| 10 | ToofacedOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Sephora | 1 |
| Ulta Beauty | 2 |
| Charlotte Tilbury | 3 |
| Benefit Cosmetics | 4 |
| Fenty Beauty | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | #1 | - | - | | |
| 2 | New | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | +4 | - | #4 | - | - | | |
| 5 | -2 | - | #5 | - | - | | |
| 6 | -2 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | MacysOfficial | 2 | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | CharlottetilburyOfficial | 1 | |
| 5 | ColourpopOfficial | 1 | |
| 6 | 1 | | |
| 7 | SephoraOfficial | 1 | |
| 8 | UltaOfficial | 1 | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Sephora Favorites | 1 |
| Charlotte Tilbury | 2 |
| Huda Beauty | 3 |
| Benefit Cosmetics | 4 |
| Makeup By Mario | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | +6 | - | - | #3 | - | | |
| 4 | +3 | - | - | #4 | - | | |
| 5 | +3 | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | -5 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | SephoraOfficial | 4 | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Sephora Collection | 1 |
| L'Oreal Paris | 2 |
| Estée Lauder | 3 |
| Benefit Cosmetics | 4 |
| Maybelline | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | -1 | - | - | - | #3 | | |
| 4 | +4 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | -1 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | +1 | - | - | - | #9 | | |
| 10 | -1 | - | - | - | #10 | |
Current source snapshot
15 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 2 | | |
| 3 | BenefitcosmeticsOfficial | 1 | |
| 4 | 1 | | |
| 5 | CharlottetilburyOfficial | 1 | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | HudabeautyOfficial | 1 | |
| 10 | NatashadanonaOfficial | 1 | |
| 11 | PatmcgrathlabsOfficial | 1 | |
| 12 | SephoraOfficial | 1 | |
| 13 | 1 | | |
| 14 | UrbandecayOfficial | 1 | |
| 15 | 1 | |
Common AI search questions about Cosmetic Sets
Q1
Who leads Cosmetic Sets in AI answers?
Sephora is the most recommended cosmetic sets brand in the latest AI Brand Index run. The next highest-ranked brands are Charlotte Tilbury and Benefit Cosmetics. The engines disagree on the leader. ChatGPT and Gemini both name Sephora Favorites first, Google AI Mode names Sephora, and Perplexity names Sephora Collection.
Q2
Which cited sources are used for Cosmetic Sets?
The most cited sources for cosmetic sets recommendations are Sephora, Americansalon and Businesswire, out of 32 tracked sources. Answers in this category lean on vendor pages: Sephora, Charlottetilbury and Ulta are the most cited brand-owned sources, and official domains account for 60% of all citations. The main independent sources are Americansalon, Businesswire and Loreal.
Q3
How fresh is this Cosmetic Sets ranking?
The AI Brand Index updates every Sunday. In the latest run, Sephora, L'Oreal Paris and Ulta Beauty entered the top 10 and Clinique, Anastasia Beverly Hills, Lancôme, Huda Beauty and MAC Cosmetics and 1 other brand moved three or more positions in the cosmetic sets index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Cosmetic Sets. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-cosmetic-sets
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Cosmetic Sets, including 24 recommended brands and 32 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.