Dataset size
The latest Cosmetic Sets run found 24 recommended brands and 14 cited sources in AI answers.
Cosmetic Sets
This weekly AI Brand Index shows how AI tools answer buyer questions in the Cosmetic Sets category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 11 October 2026
Brands
Category coverage
24
ranked across AI engines
Sources
Evidence base
14
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Charlotte Tilbury | 1 |
| Rare Beauty | 2 |
| Benefit Cosmetics | 3 |
| Chanel | 4 |
| Summer Fridays | 5 |
What AI tools say about Cosmetic Sets
Movement
What changed this week?
Charlotte Tilbury held the top position, but the ranking below it moved sharply: SHANY Cosmetics, Anastasia Beverly Hills, Hourglass Cosmetics, Huda Beauty and r.e.m . beauty and 2 other brands dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Allure, Vogue and Ulta, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Charlotte Tilbury ranks #1 for Cosmetic Sets in the latest SupaIntent AI Brand Index run.
Top brands
Charlotte Tilbury, Rare Beauty, and Benefit Cosmetics lead Cosmetic Sets across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Allure, Vogue, and Ulta are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
NARS12 to #8
Gisou9 to #7
Chanel5 to #4
Tarte4 to #9
Westman Atelier4 to #10
- ANand 1 more
Biggest losses
Moved down this week
SHANY Cosmetics15 to #20
Anastasia Beverly Hills13 to #21
Hourglass Cosmetics12 to #19
Huda Beauty11 to #16
r.e.m . beauty11 to #17
- ANand 2 more
Unchanged at the top
Leader held position
Charlotte Tilburystayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #4 | #3 | 1 | #2 | |
| #4 | #9 | #4 | 5 | #4 | |
| #5 | #8 | #5 | 3 | #5 | |
| #6 | #3 | #6 | 3 | #2 | |
| #7 | #16 | #7 | 9 | #7 | |
| #8 | #20 | #8 | 12 | #4 | |
| #9 | #13 | #9 | 4 | #3 | |
| #10 | #14 | #10 | 4 | #10 |
Current brand snapshot
24 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #6 | #1 | - | | |
| 2 | 0 | - | #1 | #2 | - | | |
| 3 | +1 | #4 | - | #4 | - | | |
| 4 | +5 | #2 | - | - | - | | |
| 5 | +3 | - | #2 | - | - | | |
| 6 | -3 | #9 | #5 | - | - | | |
| 7 | +9 | - | #3 | - | - | | |
| 8 | +12 | #3 | - | - | - | | |
| 9 | +4 | - | - | #3 | - | | |
| 10 | +4 | - | #4 | - | - | | |
| 11 | +1 | - | - | #5 | - | | |
| 12 | -5 | #5 | - | - | - | | |
| 13 | +9 | - | #7 | #10 | - | | |
| 14 | -3 | - | - | #6 | - | | |
| 15 | +3 | #6 | - | - | - | | |
| 16 | -11 | - | - | #7 | - | | |
| 17 | -11 | #7 | - | - | - | | |
| 18 | -3 | - | #8 | - | - | | |
| 19 | -12 | #8 | - | - | - | | |
| 20 | -15 | - | - | #8 | - | | |
| 21 | -13 | - | - | #9 | - | | |
| 22 | -5 | - | #9 | - | - | | |
| 23 | -11 | - | #10 | - | - | | |
| 24 | -6 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Charlotte Tilbury | 1 |
| Chanel | 2 |
| NARS | 3 |
| Benefit Cosmetics | 4 |
| Merit | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | #1 | - | - | - | | |
| 2 | +3 | #2 | - | - | - | | |
| 3 | +6 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | -3 | #5 | - | - | - | | |
| 6 | +2 | #6 | - | - | - | | |
| 7 | -6 | #7 | - | - | - | | |
| 8 | +1 | #8 | - | - | - | | |
| 9 | -3 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Rare Beauty | 1 |
| Summer Fridays | 2 |
| Gisou | 3 |
| Westman Atelier | 4 |
| Fenty Beauty | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | #1 | - | - | | |
| 2 | +2 | - | #2 | - | - | | |
| 3 | +4 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | -2 | - | #5 | - | - | | |
| 6 | -5 | - | #6 | - | - | | |
| 7 | -4 | - | #7 | - | - | | |
| 8 | +2 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | -3 | - | #10 | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Charlotte Tilbury | 1 |
| Rare Beauty | 2 |
| Tarte | 3 |
| Benefit Cosmetics | 4 |
| Lancôme | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | +1 | - | - | #2 | - | | |
| 3 | +3 | - | - | #3 | - | | |
| 4 | +4 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | +3 | - | - | #6 | - | | |
| 7 | -6 | - | - | #7 | - | | |
| 8 | -6 | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | -3 | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 4 | | |
| 3 | 2 | | |
| 4 | 2 | |
Common AI search questions about Cosmetic Sets
Q1
Who leads Cosmetic Sets in AI answers?
Charlotte Tilbury is the most recommended cosmetic sets brand in the latest AI Brand Index run. The next highest-ranked brands are Rare Beauty and Benefit Cosmetics. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Cosmetic Sets?
The most cited sources for cosmetic sets recommendations are Allure, Vogue and Ulta, out of 14 tracked sources. No single publisher dominates. The most cited sources are Allure, Vogue and Ulta, which means the citation field is open.
Q3
How fresh is this Cosmetic Sets ranking?
The AI Brand Index updates every Sunday. In the latest run, SHANY Cosmetics, Anastasia Beverly Hills, NARS, Hourglass Cosmetics and Huda Beauty and 8 other brands moved three or more positions in the cosmetic sets index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Cosmetic Sets. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-cosmetic-sets
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Cosmetic Sets, including 24 recommended brands and 14 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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