Dataset size
The latest Makeup run found 20 recommended brands and 19 cited sources in AI answers.
Makeup
This weekly AI Brand Index shows how AI tools answer buyer questions in the Makeup category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
20
ranked across AI engines
Sources
Evidence base
19
domains cited in answers
Brand sites
Official share
5%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Fenty Beauty | 1 |
| MAC Cosmetics | 2 |
| Huda Beauty | 3 |
| Maybelline | 4 |
| Kylie Cosmetics | 5 |
What AI tools say about Makeup
Movement
What changed this week?
Fenty Beauty held the top position, but the ranking below it moved sharply: Revlon and L'Oréal entered the top 10 this week, while NYX Professional Makeup and NARS dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Americansalon, Statista and Cosmetify, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names L'Oréal, which does not appear in the top five of any other engine, Google AI Mode and Gemini both name Huda Beauty first, and Perplexity names Fenty Beauty.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Fenty Beauty ranks #1 for Makeup in the latest SupaIntent AI Brand Index run.
Top brands
Fenty Beauty, MAC Cosmetics, and Huda Beauty lead Makeup across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Americansalon, Statista, and Cosmetify are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Revlon#6
L'Oréal#9
Biggest gains
Moved up this week
Kylie Cosmetics7 to #5
Huda Beauty4 to #3
Biggest losses
Moved down this week
NYX Professional Makeup8 to #14
NARS8 to #16
Unchanged at the top
Leader held position
Fenty Beautystayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #3 | #1 | 2 | #1 | |
| #2 | #4 | #2 | 2 | #1 | |
| #3 | #7 | #3 | 4 | #3 | |
| #4 | #2 | #4 | 2 | #1 | |
| #5 | #12 | #5 | 7 | #5 | |
| #6 | New | #6 | New | #6 | |
| #7 | #5 | #7 | 2 | #4 | |
| #8 | #9 | #8 | 1 | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | #10 | #10 | 0 | #5 |
Current brand snapshot
20 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | #4 | #4 | #1 | | |
| 2 | +2 | #8 | #3 | #3 | #3 | | |
| 3 | +4 | - | #1 | #1 | #9 | | |
| 4 | -2 | #5 | #7 | #9 | #2 | | |
| 5 | +7 | - | #2 | #2 | #8 | | |
| 6 | New | #2 | - | - | #7 | | |
| 7 | -2 | #6 | - | - | #4 | | |
| 8 | +1 | #7 | #6 | #10 | - | | |
| 9 | New | #1 | - | - | - | | |
| 10 | 0 | - | #8 | #6 | - | | |
| 11 | New | #3 | - | - | - | | |
| 12 | -1 | - | - | #5 | #10 | | |
| 13 | New | #4 | - | - | - | | |
| 14 | -8 | #10 | #9 | #8 | - | | |
| 15 | -1 | - | #5 | - | - | | |
| 16 | -8 | - | - | - | #5 | | |
| 17 | -1 | - | #10 | #7 | - | | |
| 18 | New | - | - | - | #6 | | |
| 19 | -6 | #8 | #3 | #3 | #3 | | |
| 20 | New | #9 | - | - | - | |
Current source snapshot
19 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 10 | | |
| 3 | 4 | | |
| 4 | 4 | | |
| 5 | 2 | | |
| 6 | BaremineralsOfficial | 1 | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | CovergirlOfficial | 1 | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| L'Oréal | 1 |
| Revlon | 2 |
| COVERGIRL | 3 |
| Avon | 4 |
| Maybelline New York | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #1 | - | - | - | | |
| 2 | New | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | -3 | #5 | - | - | - | | |
| 6 | -2 | #6 | - | - | - | | |
| 7 | +1 | #7 | - | - | - | | |
| 8 | -5 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | -1 | #10 | - | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | BaremineralsOfficial | 1 | |
| 3 | CovergirlOfficial | 1 | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Huda Beauty | 1 |
| Kylie Cosmetics | 2 |
| MAC Cosmetics | 3 |
| Fenty Beauty | 4 |
| Dior Beauty | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +7 | - | #1 | - | - | | |
| 2 | New | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | -2 | - | #6 | - | - | | |
| 7 | +2 | - | #7 | - | - | | |
| 8 | -2 | - | #8 | - | - | | |
| 9 | -4 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 4 | | |
| 3 | 1 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Huda Beauty | 1 |
| Kylie Cosmetics | 2 |
| MAC Cosmetics | 3 |
| Fenty Beauty | 4 |
| Charlotte Tilbury | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | New | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | 0 | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Fenty Beauty | 1 |
| Maybelline | 2 |
| MAC Cosmetics | 3 |
| Estée Lauder | 4 |
| NARS | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | -1 | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | -1 | - | - | - | #4 | | |
| 5 | -1 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Common AI search questions about Makeup
Q1
Who leads Makeup in AI answers?
Fenty Beauty is the most recommended makeup brand in the latest AI Brand Index run. The next highest-ranked brands are MAC Cosmetics and Huda Beauty. The engines disagree on the leader. ChatGPT names L'Oréal, Google AI Mode and Gemini both name Huda Beauty first, and Perplexity names Fenty Beauty.
Q2
Which cited sources are used for Makeup?
The most cited sources for makeup recommendations are Americansalon, Statista and Cosmetify, out of 19 tracked sources. No single publisher dominates. The most cited sources are Americansalon, Statista and Cosmetify, which means the citation field is open.
Q3
How fresh is this Makeup ranking?
The AI Brand Index updates every Sunday. In the latest run, Revlon and L'Oréal entered the top 10 and NYX Professional Makeup, NARS, Kylie Cosmetics and Huda Beauty moved three or more positions in the makeup index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Makeup. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-makeup
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Makeup, including 20 recommended brands and 19 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.