Dataset size
The latest Makeup run found 21 recommended brands and 7 cited sources in AI answers.
Makeup
This weekly AI Brand Index shows how AI tools answer buyer questions in the Makeup category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
21
ranked across AI engines
Sources
Evidence base
7
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Fenty Beauty | 1 |
| M·A·C Cosmetics | 2 |
| Rare Beauty | 3 |
| Makeup By Mario | 4 |
| CoverGirl | 5 |
What AI tools say about Makeup
Movement
What changed this week?
Fenty Beauty held the top position, but the ranking below it moved sharply: Pat McGrath Labs, e.l.f . Cosmetics, Huda Beauty and Benefit Cosmetics dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Beautymatter, Cosmetify and Statista, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Fenty Beauty ranks #1 for Makeup in the latest SupaIntent AI Brand Index run.
Top brands
Fenty Beauty, M·A·C Cosmetics, and Rare Beauty lead Makeup across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Beautymatter, Cosmetify, and Statista are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Makeup By Mario6 to #4
Charlotte Tilbury6 to #7
Dior3 to #10
Biggest losses
Moved down this week
Pat McGrath Labs9 to #18
e.l.f . Cosmetics7 to #11
Huda Beauty4 to #6
Benefit Cosmetics4 to #13
Unchanged at the top
Leader held position
Fenty Beautystayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #3 | #2 | 1 | #1 | |
| #3 | #5 | #3 | 2 | #2 | |
| #4 | #10 | #4 | 6 | #4 | |
| #5 | #6 | #5 | 1 | #5 | |
| #6 | #2 | #6 | 4 | #1 | |
| #7 | #13 | #7 | 6 | #1 | |
| #8 | #7 | #8 | 1 | #3 | |
| #9 | #10 | #9 | 1 | #1 | |
| #10 | #13 | #10 | 3 | #2 |
Current brand snapshot
21 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #4 | #5 | #4 | - | | |
| 2 | +1 | #6 | #10 | #3 | - | | |
| 3 | +2 | - | #1 | #8 | - | | |
| 4 | +6 | - | #4 | #7 | - | | |
| 5 | +1 | #1 | - | - | - | | |
| 6 | -4 | - | - | #1 | - | | |
| 7 | +6 | - | #2 | - | - | | |
| 8 | -1 | - | - | #2 | - | | |
| 9 | +1 | #2 | - | - | - | | |
| 10 | +3 | - | #9 | #5 | - | | |
| 11 | -7 | #3 | - | - | - | | |
| 12 | +4 | - | #3 | - | - | | |
| 13 | -4 | #5 | - | - | - | | |
| 14 | -2 | #7 | - | #10 | - | | |
| 15 | +1 | - | #6 | - | - | | |
| 16 | -5 | - | - | #6 | - | | |
| 17 | -2 | #10 | #8 | - | - | | |
| 18 | -9 | - | #7 | - | - | | |
| 19 | -5 | #8 | - | - | - | | |
| 20 | -4 | #9 | - | - | - | | |
| 21 | -4 | - | - | #9 | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CoverGirl | 1 |
| L'Oréal Paris | 2 |
| e.l.f . Cosmetics | 3 |
| Fenty Beauty | 4 |
| Benefit Cosmetics | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +2 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | -2 | #5 | - | - | - | | |
| 6 | +2 | #6 | - | - | - | | |
| 7 | -6 | #7 | - | - | - | | |
| 8 | -2 | #8 | - | - | - | | |
| 9 | -2 | #9 | - | - | - | | |
| 10 | -1 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Rare Beauty | 1 |
| Charlotte Tilbury | 2 |
| Haus Labs | 3 |
| Makeup By Mario | 4 |
| Fenty Beauty | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +4 | - | #1 | - | - | | |
| 2 | +2 | - | #2 | - | - | | |
| 3 | +7 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | -3 | - | #5 | - | - | | |
| 6 | +4 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | +1 | - | #8 | - | - | | |
| 9 | +1 | - | #9 | - | - | | |
| 10 | -7 | - | #10 | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Huda Beauty | 1 |
| Kylie Cosmetics | 2 |
| M·A·C Cosmetics | 3 |
| Fenty Beauty | 4 |
| Dior | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | -3 | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Current source snapshot
2 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 10 | |
Common AI search questions about Makeup
Q1
Who leads Makeup in AI answers?
Fenty Beauty is the most recommended makeup brand in the latest AI Brand Index run. The next highest-ranked brands are M·A·C Cosmetics and Rare Beauty. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Makeup?
The most cited sources for makeup recommendations are Beautymatter, Cosmetify and Statista, out of 7 tracked sources. No single publisher dominates. The most cited sources are Beautymatter, Cosmetify and Statista, which means the citation field is open.
Q3
How fresh is this Makeup ranking?
The AI Brand Index updates every Sunday. In the latest run, Pat McGrath Labs, e.l.f . Cosmetics, Makeup By Mario, Charlotte Tilbury and Huda Beauty and 2 other brands moved three or more positions in the makeup index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Makeup. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-makeup
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Makeup, including 21 recommended brands and 7 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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