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Perfume & Cologne

This weekly AI Brand Index shows how AI tools answer buyer questions in the Perfume & Cologne category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.

Updated 4 October 2026

Current leadersChanelL'OréalLVMHCoty

Brands

Category coverage

23

ranked across AI engines

Sources

Evidence base

19

domains cited in answers

Brand sites

Official share

18%

from brand-owned domains

AI model filter

Position history

Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.

Latest brand positions
BrandLatest rank
Chanel1
L'Oréal2
LVMH3
Coty4
Puig5
Chanel logoChanel
L'Oréal logoL'Oréal
LVMH logoLVMH
Coty logoCoty
Puig logoPuig
The Estée Lauder Companies logoThe Estée Lauder Companies
Christian Dior logoChristian Dior
Tom Ford logoTom Ford
Creed logoCreed
Maison Francis Kurkdjian logoMaison Francis Kurkdjian

What AI tools say about Perfume & Cologne

Movement

What changed this week?

Chanel overtook L'Oréal this week to take the top position.

Sources

Which sources shape AI answers?

No single publisher dominates. The most cited sources are Kenresearch, Jkaromatics and Q4cdn, which means the citation field is open.

Citation-ready

Key facts from this AI Brand Index report

Short facts for quoting and AI citations

Dataset size

The latest Perfume & Cologne run found 23 recommended brands and 19 cited sources in AI answers.

Current leader

Chanel ranks #1 for Perfume & Cologne in the latest SupaIntent AI Brand Index run.

Top brands

Chanel, L'Oréal, and LVMH lead Perfume & Cologne across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.

Weekly movement

Top 10 only

Biggest gains

Moved up this week

  • Puig7 to #5
  • Maison Francis Kurkdjian7 to #10
  • Creed4 to #9
  • Tom Ford3 to #8

Biggest losses

Moved down this week

  • International Flavors & Fragrances10 to #20
  • Givaudan8 to #13
  • Yves Saint Laurent8 to #17
  • DSM-Firmenich7 to #15
  • Byredo4 to #12

Rank history

Weekly rank changes for the current top 10

HTML table for crawlers and readers
RankBrandPreviousCurrentChangeBest
#1Chanel#3#12#1
#2L'Oréal#1#21#1
#3LVMH#2#31#2
#4Coty#6#42#4
#5Puig#12#57#5
#6The Estée Lauder Companies#4#62#4
#7Christian Dior#7#70#2
#8Tom Ford#11#83#3
#9Creed#13#94#5
#10Maison Francis Kurkdjian#17#107#3

Current brand snapshot

23 brands

#Pos.BrandChatGPTGoogle AI ModeGeminiPerplexitySeen in
1+2#4#1#5-
ChatGPTGoogle AI ModeGemini
2-1#1-#2-
ChatGPTGemini
3-1#3-#1-
ChatGPTGemini
4+2#2-#3-
ChatGPTGemini
5+7#5-#4-
ChatGPTGemini
6-2#6-#6-
ChatGPTGemini
70-#2--
Google AI Mode
8+3-#3--
Google AI Mode
9+4-#4--
Google AI Mode
10+7-#5--
Google AI Mode
11+8-#6--
Google AI Mode
12-4-#7--
Google AI Mode
13-8--#7-
Gemini
14+1#7---
ChatGPT
15-7--#8-
Gemini
160#8---
ChatGPT
17-8-#8--
Google AI Mode
18New#9---
ChatGPT
19-1-#9--
Google AI Mode
20-10--#9-
Gemini
21New#10---
ChatGPT
22-7-#10--
Google AI Mode
23-9--#10-
Gemini

Current source snapshot

19 sources

#SourceMent.LLMs
110
ChatGPTGemini
26
Gemini
36
ChatGPT
45
Google AI Mode
55
Google AI Mode
64
Gemini
73
ChatGPT
83
Gemini
92
Gemini
10
Shiseido logo
ShiseidoOfficial
2
ChatGPT
11
Euroitalia logo
EuroitaliaOfficial
2
ChatGPT
12
Loreal logo
LorealOfficial
2
ChatGPT
13
Coty logo
CotyOfficial
1
ChatGPT
141
ChatGPT
151
ChatGPT
161
ChatGPT
171
ChatGPT
18
Lvmh logo
LvmhOfficial
1
ChatGPT
19
Puig logo
PuigOfficial
1
ChatGPT

Common AI search questions about Perfume & Cologne

Q1

Who leads Perfume & Cologne in AI answers?

Chanel is the most recommended perfume & cologne brand in the latest AI Brand Index run. The next highest-ranked brands are L'Oréal and LVMH. Per-engine leader data is not available for this run.

Q2

Which cited sources are used for Perfume & Cologne?

The most cited sources for perfume & cologne recommendations are Kenresearch, Jkaromatics and Q4cdn, out of 19 tracked sources. No single publisher dominates. The most cited sources are Kenresearch, Jkaromatics and Q4cdn, which means the citation field is open.

Q3

How fresh is this Perfume & Cologne ranking?

The AI Brand Index updates every Sunday. In the latest run, International Flavors & Fragrances, Givaudan, Yves Saint Laurent, Puig and Maison Francis Kurkdjian and 4 other brands moved three or more positions in the perfume & cologne index.

How to cite this report

Cite the canonical SupaIntent report page when referencing this AI visibility ranking.

SupaIntent AI Brand Index: Perfume & Cologne. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-perfume-and-cologne

AI Brand Index methodology

Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.

Read methodology
  • SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
  • This report uses the latest observed AI answers for Perfume & Cologne, including 23 recommended brands and 19 cited sources.
  • Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
  • Weekly movement compares the latest rank with the previous collected position for each brand.

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