Dataset size
The latest Perfume & Cologne run found 18 recommended brands and 25 cited sources in AI answers.
Perfume & Cologne
This weekly AI Brand Index shows how AI tools answer buyer questions in the Perfume & Cologne category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
18
ranked across AI engines
Sources
Evidence base
25
domains cited in answers
Brand sites
Official share
15%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Chanel | 1 |
| Dior | 2 |
| Yves Saint Laurent | 3 |
| Tom Ford | 4 |
| Maison Francis Kurkdjian | 5 |
What AI tools say about Perfume & Cologne
Movement
What changed this week?
Chanel held the top position, but the ranking below it moved sharply: Gucci entered the top 10 this week, while Creed and Sephora dropped at least three positions.
Sources
Which sources shape AI answers?
Community discussion drives this category: Reddit is the most cited community source, and community domains account for 20% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT and Gemini both name Chanel first, Google AI Mode names Dior, and Perplexity names FragranceX, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Chanel ranks #1 for Perfume & Cologne in the latest SupaIntent AI Brand Index run.
Top brands
Chanel, Dior, and Yves Saint Laurent lead Perfume & Cologne across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Reddit, Lissonpackaging, and Vogue are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Gucci#7
Biggest gains
Moved up this week
Yves Saint Laurent21 to #3
Jo Malone London9 to #9
Maison Francis Kurkdjian4 to #5
Biggest losses
Moved down this week
Creed11 to #16
Sephora4 to #11
Unchanged at the top
Leader held position
Chanelstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #24 | #3 | 21 | #3 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #9 | #5 | 4 | #5 | |
| #6 | #4 | #6 | 2 | #4 | |
| #7 | New | #7 | New | #7 | |
| #8 | #6 | #8 | 2 | #6 | |
| #9 | #18 | #9 | 9 | #4 | |
| #10 | #8 | #10 | 2 | #8 |
Current brand snapshot
18 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #2 | #1 | #6 | | |
| 2 | 0 | #2 | #1 | #2 | #7 | | |
| 3 | +21 | #4 | #5 | #3 | - | | |
| 4 | -1 | #3 | #3 | #7 | #10 | | |
| 5 | +4 | #8 | #4 | #4 | - | | |
| 6 | -2 | #9 | #6 | #5 | - | | |
| 7 | New | #5 | #8 | - | #8 | | |
| 8 | -2 | - | - | - | #1 | | |
| 9 | +9 | #6 | #9 | #9 | - | | |
| 10 | -2 | #7 | #7 | #10 | - | | |
| 11 | -4 | - | - | - | #2 | | |
| 12 | New | - | - | - | #3 | | |
| 13 | -2 | - | - | - | #4 | | |
| 14 | +2 | - | - | - | #5 | | |
| 15 | -3 | - | - | #6 | - | | |
| 16 | -11 | #10 | - | #8 | - | | |
| 17 | New | - | #10 | - | #9 | | |
| 18 | New | - | #3 | #7 | #10 | |
Current source snapshot
25 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 12 | | |
| 2 | 11 | | |
| 3 | 8 | | |
| 4 | 5 | | |
| 5 | 4 | | |
| 6 | NordstromOfficial | 1 | |
| 7 | ChanelOfficial | 1 | |
| 8 | DiorOfficial | 1 | |
| 9 | 1 | | |
| 10 | FragrancenetOfficial | 1 | |
| 11 | FragrancexOfficial | 1 | |
| 12 | 1 | | |
| 13 | GucciOfficial | 1 | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | Lancome UsaOfficial | 1 | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | SephoraOfficial | 1 | |
| 22 | TomfordOfficial | 1 | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Chanel | 1 |
| Dior | 2 |
| Tom Ford | 3 |
| Yves Saint Laurent | 4 |
| Gucci | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Dior | 1 |
| Chanel | 2 |
| Tom Ford | 3 |
| Maison Francis Kurkdjian | 4 |
| Yves Saint Laurent | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +3 | - | #5 | - | - | | |
| 6 | -1 | - | #6 | - | - | | |
| 7 | 0 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 1 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Chanel | 1 |
| Dior | 2 |
| Yves Saint Laurent | 3 |
| Maison Francis Kurkdjian | 4 |
| Parfums de Marly | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | +6 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | +3 | - | - | #6 | - | | |
| 7 | -4 | - | - | #7 | - | | |
| 8 | -4 | - | - | #8 | - | | |
| 9 | -3 | - | - | #9 | - | | |
| 10 | -3 | - | - | #10 | - | |
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| FragranceX | 1 |
| Sephora | 2 |
| Nordstrom Beauty | 3 |
| FragranceNet | 4 |
| Estee Lauder | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | -1 | - | - | - | #4 | | |
| 5 | 0 | - | - | - | #5 | | |
| 6 | +2 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | NordstromOfficial | 1 | |
| 2 | ChanelOfficial | 1 | |
| 3 | DiorOfficial | 1 | |
| 4 | 1 | | |
| 5 | FragrancenetOfficial | 1 | |
| 6 | FragrancexOfficial | 1 | |
| 7 | GucciOfficial | 1 | |
| 8 | Lancome UsaOfficial | 1 | |
| 9 | SephoraOfficial | 1 | |
| 10 | TomfordOfficial | 1 | |
Common AI search questions about Perfume & Cologne
Q1
Who leads Perfume & Cologne in AI answers?
Chanel is the most recommended perfume & cologne brand in the latest AI Brand Index run. The next highest-ranked brands are Dior and Yves Saint Laurent. The engines disagree on the leader. ChatGPT and Gemini both name Chanel first, Google AI Mode names Dior, and Perplexity names FragranceX.
Q2
Which cited sources are used for Perfume & Cologne?
The most cited sources for perfume & cologne recommendations are Reddit, Lissonpackaging and Vogue, out of 25 tracked sources. Community discussion drives this category: Reddit is the most cited community source, and community domains account for 20% of all citations.
Q3
How fresh is this Perfume & Cologne ranking?
The AI Brand Index updates every Sunday. In the latest run, Gucci entered the top 10 and Yves Saint Laurent, Creed, Jo Malone London, Maison Francis Kurkdjian and Sephora moved three or more positions in the perfume & cologne index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Perfume & Cologne. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-perfume-and-cologne
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Perfume & Cologne, including 18 recommended brands and 25 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.