Dataset size
The latest Facial Cleansers run found 21 recommended brands and 30 cited sources in AI answers.
Facial Cleansers
This weekly AI Brand Index shows how AI tools answer buyer questions in the Facial Cleansers category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
21
ranked across AI engines
Sources
Evidence base
30
domains cited in answers
Brand sites
Official share
24%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| La Roche-Posay | 2 |
| Cetaphil | 3 |
| Neutrogena | 4 |
| Vanicream | 5 |
What AI tools say about Facial Cleansers
Movement
What changed this week?
CeraVe held the top position, but the ranking below it moved sharply: The Ordinary and Youth to the People entered the top 10 this week, while Tatcha and Tula Skincare dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Theguardian, Allure and Vogue, which means the citation field is open.
Engines
Do AI engines agree on the leader?
All four engines name CeraVe first, which is unusual: in most categories the engines disagree.
Citation-ready
Key facts from this AI Brand Index report
Current leader
CeraVe ranks #1 for Facial Cleansers in the latest SupaIntent AI Brand Index run.
Top brands
CeraVe, La Roche-Posay, and Cetaphil lead Facial Cleansers across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Theguardian, Allure, and Vogue are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
The Ordinary#8
Youth to the People#9
Biggest gains
Moved up this week
Kiehl's5 to #7
Biggest losses
Moved down this week
Tatcha7 to #13
Tula Skincare5 to #14
Unchanged at the top
Leader held position
CeraVestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #3 | #2 | 1 | #2 | |
| #3 | #2 | #3 | 1 | #2 | |
| #4 | #4 | #4 | 0 | #4 | |
| #5 | #5 | #5 | 0 | #5 | |
| #6 | #7 | #6 | 1 | #5 | |
| #7 | #12 | #7 | 5 | #6 | |
| #8 | New | #8 | New | #8 | |
| #9 | New | #9 | New | #9 | |
| #10 | #8 | #10 | 2 | #8 |
Current brand snapshot
21 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #1 | | |
| 2 | +1 | #2 | #3 | #2 | #4 | | |
| 3 | -1 | #3 | #2 | #4 | #3 | | |
| 4 | 0 | #4 | #8 | #3 | #2 | | |
| 5 | 0 | #5 | #7 | #5 | - | | |
| 6 | +1 | #7 | #5 | - | - | | |
| 7 | +5 | #9 | - | - | #5 | | |
| 8 | New | - | - | #8 | #6 | | |
| 9 | New | - | #4 | - | - | | |
| 10 | -2 | - | - | #7 | #9 | | |
| 11 | New | #6 | - | - | - | | |
| 12 | New | - | - | #6 | - | | |
| 13 | -7 | - | #6 | - | - | | |
| 14 | -5 | - | #9 | #9 | - | | |
| 15 | New | - | - | - | #7 | | |
| 16 | New | - | - | - | #8 | | |
| 17 | New | #8 | - | - | - | | |
| 18 | New | - | #10 | - | - | | |
| 19 | New | #10 | - | - | - | | |
| 20 | New | - | - | #10 | - | | |
| 21 | -3 | - | - | - | #10 | |
Current source snapshot
30 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 9 | | |
| 3 | 6 | | |
| 4 | 5 | | |
| 5 | 4 | | |
| 6 | 4 | | |
| 7 | VanicreamOfficial | 3 | |
| 8 | 3 | | |
| 9 | CetaphilOfficial | 2 | |
| 10 | FreshOfficial | 2 | |
| 11 | Laroche PosayOfficial | 2 | |
| 12 | NeutrogenaOfficial | 2 | |
| 13 | AveneusaOfficial | 1 | |
| 14 | CeraveOfficial | 1 | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | EltamdOfficial | 1 | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | | |
| 26 | TatchaOfficial | 1 | |
| 27 | TulaOfficial | 1 | |
| 28 | 1 | | |
| 29 | 1 | | |
| 30 | YouthtothepeopleOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| La Roche-Posay | 2 |
| Cetaphil | 3 |
| Neutrogena | 4 |
| Vanicream | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | -3 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 8 | | |
| 3 | 5 | | |
| 4 | VanicreamOfficial | 2 | |
| 5 | AveneusaOfficial | 1 | |
| 6 | CeraveOfficial | 1 | |
| 7 | CetaphilOfficial | 1 | |
| 8 | FreshOfficial | 1 | |
| 9 | Laroche PosayOfficial | 1 | |
| 10 | NeutrogenaOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| Cetaphil | 2 |
| La Roche-Posay | 3 |
| Youth to the People | 4 |
| Fresh | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +1 | - | #2 | - | - | | |
| 3 | -1 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | +1 | - | #5 | - | - | | |
| 6 | New | - | #6 | - | - | | |
| 7 | -3 | - | #7 | - | - | | |
| 8 | -3 | - | #8 | - | - | | |
| 9 | -2 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
15 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 3 | | |
| 3 | CetaphilOfficial | 1 | |
| 4 | 1 | | |
| 5 | EltamdOfficial | 1 | |
| 6 | FreshOfficial | 1 | |
| 7 | Laroche PosayOfficial | 1 | |
| 8 | 1 | | |
| 9 | NeutrogenaOfficial | 1 | |
| 10 | 1 | | |
| 11 | TatchaOfficial | 1 | |
| 12 | 1 | | |
| 13 | TulaOfficial | 1 | |
| 14 | VanicreamOfficial | 1 | |
| 15 | YouthtothepeopleOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| La Roche-Posay | 2 |
| Neutrogena | 3 |
| Cetaphil | 4 |
| Vanicream | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +1 | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| CeraVe | 1 |
| Neutrogena | 2 |
| Cetaphil | 3 |
| La Roche-Posay | 4 |
| Kiehl's | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | - | #1 | | |
| 2 | +1 | - | - | - | #2 | | |
| 3 | -2 | - | - | - | #3 | | |
| 4 | 0 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | -2 | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 1 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Common AI search questions about Facial Cleansers
Q1
Who leads Facial Cleansers in AI answers?
CeraVe is the most recommended facial cleansers brand in the latest AI Brand Index run. The next highest-ranked brands are La Roche-Posay and Cetaphil. All four engines name CeraVe first, which is unusual: in most categories the engines disagree.
Q2
Which cited sources are used for Facial Cleansers?
The most cited sources for facial cleansers recommendations are Theguardian, Allure and Vogue, out of 30 tracked sources. No single publisher dominates. The most cited sources are Theguardian, Allure and Vogue, which means the citation field is open.
Q3
How fresh is this Facial Cleansers ranking?
The AI Brand Index updates every Sunday. In the latest run, The Ordinary and Youth to the People entered the top 10 and Tatcha, Kiehl's and Tula Skincare moved three or more positions in the facial cleansers index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Facial Cleansers. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-facial-cleansers
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Facial Cleansers, including 21 recommended brands and 30 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.