Dataset size
The latest Lip Balms & Treatments run found 22 recommended brands and 25 cited sources in AI answers.
Lip Balms & Treatments
This weekly AI Brand Index shows how AI tools answer buyer questions in the Lip Balms & Treatments category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
22
ranked across AI engines
Sources
Evidence base
25
domains cited in answers
Brand sites
Official share
3%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Burt's Bees | 1 |
| Aquaphor | 2 |
| Vaseline | 3 |
| Summer Fridays | 4 |
| ChapStick | 5 |
What AI tools say about Lip Balms & Treatments
Movement
What changed this week?
Burt's Bees held the top position, but the ranking below it moved sharply: eos and Carmex dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Allure, Vogue and Nbcnews, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Aquaphor first and Perplexity names Burt's Bees.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Burt's Bees ranks #1 for Lip Balms & Treatments in the latest SupaIntent AI Brand Index run.
Top brands
Burt's Bees, Aquaphor, and Vaseline lead Lip Balms & Treatments across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Allure, Vogue, and Nbcnews are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Summer Fridays3 to #4
Nivea3 to #9
Biggest losses
Moved down this week
eos6 to #14
Carmex3 to #8
Unchanged at the top
Leader held position
Burt's Beesstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #4 | #3 | 1 | #2 | |
| #4 | #7 | #4 | 3 | #4 | |
| #5 | #3 | #5 | 2 | #3 | |
| #6 | #6 | #6 | 0 | #3 | |
| #7 | #9 | #7 | 2 | #7 | |
| #8 | #5 | #8 | 3 | #2 | |
| #9 | #12 | #9 | 3 | #6 | |
| #10 | #11 | #10 | 1 | #10 |
Current brand snapshot
22 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #6 | #4 | #2 | #1 | | |
| 2 | 0 | #1 | #1 | #1 | - | | |
| 3 | +1 | #5 | #6 | #3 | #7 | | |
| 4 | +3 | #2 | #2 | #8 | - | | |
| 5 | -2 | #9 | - | #7 | #3 | | |
| 6 | 0 | #3 | #5 | - | - | | |
| 7 | +2 | - | #7 | #5 | #8 | | |
| 8 | -3 | #8 | - | - | #2 | | |
| 9 | +3 | - | - | #6 | #5 | | |
| 10 | +1 | - | #3 | - | - | | |
| 11 | +3 | - | - | - | #4 | | |
| 12 | New | - | - | #4 | - | | |
| 13 | New | #4 | - | - | - | | |
| 14 | -6 | #10 | - | - | #6 | | |
| 15 | -2 | #7 | - | - | - | | |
| 16 | New | - | #8 | - | - | | |
| 17 | -1 | - | - | #9 | - | | |
| 18 | New | - | #9 | - | - | | |
| 19 | New | - | - | - | #9 | | |
| 20 | New | - | - | - | #10 | | |
| 21 | New | - | #10 | - | - | | |
| 22 | New | - | - | #10 | - | |
Current source snapshot
25 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 7 | | |
| 3 | 6 | | |
| 4 | 5 | | |
| 5 | 5 | | |
| 6 | 4 | | |
| 7 | 4 | | |
| 8 | 3 | | |
| 9 | 3 | | |
| 10 | 3 | | |
| 11 | 2 | | |
| 12 | 2 | | |
| 13 | 2 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | KiehlsOfficial | 1 | |
| 20 | 1 | | |
| 21 | NecessaireOfficial | 1 | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Aquaphor | 1 |
| Summer Fridays | 2 |
| Laneige | 3 |
| Lanolips | 4 |
| Vaseline | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | #1 | - | - | - | | |
| 2 | +6 | #2 | - | - | - | | |
| 3 | +3 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | -5 | #6 | - | - | - | | |
| 7 | +3 | #7 | - | - | - | | |
| 8 | -5 | #8 | - | - | - | | |
| 9 | -7 | #9 | - | - | - | | |
| 10 | -3 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Aquaphor | 1 |
| Summer Fridays | 2 |
| Glossier | 3 |
| Burt's Bees | 4 |
| Laneige | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | +2 | - | #3 | - | - | | |
| 4 | -1 | - | #4 | - | - | | |
| 5 | -1 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | -1 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 3 | | |
| 3 | 3 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | KiehlsOfficial | 1 | |
| 7 | 1 | | |
| 8 | NecessaireOfficial | 1 | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Aquaphor | 1 |
| Burt's Bees | 2 |
| Vaseline | 3 |
| Jack Black | 4 |
| Kiehl's | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +2 | - | - | #3 | - | | |
| 4 | New | - | - | #4 | - | | |
| 5 | +3 | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | -6 | - | - | #7 | - | | |
| 8 | -1 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | 2 | | |
| 5 | 2 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Burt's Bees | 1 |
| Carmex | 2 |
| ChapStick | 3 |
| Blistex | 4 |
| Nivea | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | +4 | - | - | - | #2 | | |
| 3 | +2 | - | - | - | #3 | | |
| 4 | +4 | - | - | - | #4 | | |
| 5 | +2 | - | - | - | #5 | | |
| 6 | -3 | - | - | - | #6 | | |
| 7 | -3 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
8 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | |
Common AI search questions about Lip Balms & Treatments
Q1
Who leads Lip Balms & Treatments in AI answers?
Burt's Bees is the most recommended lip balms & treatments brand in the latest AI Brand Index run. The next highest-ranked brands are Aquaphor and Vaseline. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Aquaphor first and Perplexity names Burt's Bees.
Q2
Which cited sources are used for Lip Balms & Treatments?
The most cited sources for lip balms & treatments recommendations are Allure, Vogue and Nbcnews, out of 25 tracked sources. No single publisher dominates. The most cited sources are Allure, Vogue and Nbcnews, which means the citation field is open.
Q3
How fresh is this Lip Balms & Treatments ranking?
The AI Brand Index updates every Sunday. In the latest run, eos, Summer Fridays, Carmex and Nivea moved three or more positions in the lip balms & treatments index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Lip Balms & Treatments. https://supaintent.com/ai-brand-index/health-and-beauty-personal-care-cosmetics-skin-care-lip-balms-and-treatments
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Lip Balms & Treatments, including 22 recommended brands and 25 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.