Dataset size
The latest Paper Towels run found 19 recommended brands and 24 cited sources in AI answers.
Paper Towels
This weekly AI Brand Index shows how AI tools answer buyer questions in the Paper Towels category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
19
ranked across AI engines
Sources
Evidence base
24
domains cited in answers
Brand sites
Official share
6%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Brawny | 1 |
| Bounty | 2 |
| Viva | 3 |
| Scott | 4 |
| Kirkland Signature | 5 |
Presto!What AI tools say about Paper Towels
Movement
What changed this week?
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Techgearlab, Consumerreports and Seriouseats, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names Brawny, Google AI Mode and Gemini both name Bounty first, and Perplexity names Kleenex, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Brawny ranks #1 for Paper Towels in the latest SupaIntent AI Brand Index run.
Top brands
Brawny, Bounty, and Viva lead Paper Towels across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Techgearlab, Consumerreports, and Seriouseats are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Neutrogena#10
Biggest losses
Moved down this week
Charmin3 to #12
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #2 | #1 | 1 | #1 | |
| #2 | #1 | #2 | 1 | #1 | |
| #3 | #4 | #3 | 1 | #3 | |
| #4 | #3 | #4 | 1 | #2 | |
| #5 | #6 | #5 | 1 | #4 | |
| #6 | #5 | #6 | 1 | #4 | |
| #7 | Presto! | New | #7 | New | #7 |
| #8 | #8 | #8 | 0 | #8 | |
| #9 | #10 | #9 | 1 | #4 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
19 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | #2 | #2 | #2 | | |
| 2 | -1 | #2 | #1 | #1 | #5 | | |
| 3 | +1 | #3 | #3 | #3 | - | | |
| 4 | -1 | #7 | #6 | #5 | #4 | | |
| 5 | +1 | #4 | #4 | #4 | - | | |
| 6 | -1 | #6 | #5 | #6 | - | | |
| 7 | New | #8 | #7 | #7 | - | | |
| 8 | 0 | - | - | - | #1 | | |
| 9 | +1 | #5 | #8 | - | - | | |
| 10 | New | - | - | - | #3 | | |
| 11 | New | - | #9 | #8 | - | | |
| 12 | -3 | - | - | - | #6 | | |
| 13 | New | - | - | - | #7 | | |
| 14 | +1 | #9 | - | - | #10 | | |
| 15 | +1 | #10 | - | - | #9 | | |
| 16 | New | #7 | #6 | #5 | #4 | | |
| 17 | New | - | - | #9 | - | | |
| 18 | New | - | #10 | - | - | | |
| 19 | -1 | - | - | #10 | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Brawny | 1 |
| Bounty | 2 |
| Viva | 3 |
| Kirkland Signature | 4 |
| Seventh Generation | 5 |
Presto!Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | -1 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | +2 | #4 | - | - | - | | |
| 5 | +2 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | -3 | #7 | - | - | - | | |
| 8 | +2 | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bounty | 1 |
| Brawny | 2 |
| Viva | 3 |
| Kirkland Signature | 4 |
| Sparkle | 5 |
Amazon BasicsCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +1 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | -2 | - | #7 | - | - | | |
| 8 | +1 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bounty | 1 |
| Brawny | 2 |
| Viva | 3 |
| Kirkland Signature | 4 |
| Scott | 5 |
Amazon BasicsCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | 0 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | -2 | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 3 | | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | 1 | | |
| 6 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Kleenex | 1 |
| Brawny | 2 |
| Neutrogena | 3 |
| Scott | 4 |
| Bounty | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | 0 | - | - | - | #4 | | |
| 5 | -3 | - | - | - | #5 | | |
| 6 | -3 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #4 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 1 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Common AI search questions about Paper Towels
Q1
Who leads Paper Towels in AI answers?
Brawny is the most recommended paper towels brand in the latest AI Brand Index run. The next highest-ranked brands are Bounty and Viva. The engines disagree on the leader. ChatGPT names Brawny, Google AI Mode and Gemini both name Bounty first, and Perplexity names Kleenex.
Q2
Which cited sources are used for Paper Towels?
The most cited sources for paper towels recommendations are Techgearlab, Consumerreports and Seriouseats, out of 24 tracked sources. No single publisher dominates. The most cited sources are Techgearlab, Consumerreports and Seriouseats, which means the citation field is open.
Q3
How fresh is this Paper Towels ranking?
The AI Brand Index updates every Sunday. In the latest run, Presto! and Neutrogena entered the top 10 and Charmin moved three or more positions in the paper towels index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Paper Towels. https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-household-paper-products-paper-towels
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Paper Towels, including 19 recommended brands and 24 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.