Dataset size
The latest Paper Towels run found 12 recommended brands and 13 cited sources in AI answers.
Paper Towels
This weekly AI Brand Index shows how AI tools answer buyer questions in the Paper Towels category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
12
ranked across AI engines
Sources
Evidence base
13
domains cited in answers
Brand sites
Official share
19%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bounty | 1 |
| Brawny | 2 |
| Viva | 3 |
| Kirkland Signature | 4 |
| Scott | 5 |
Presto!What AI tools say about Paper Towels
Movement
What changed this week?
Bounty has held the top position since 28 June 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Consumerreports, Amzn and Goodhousekeeping, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Bounty ranks #1 for Paper Towels in the latest SupaIntent AI Brand Index run.
Top brands
Bounty, Brawny, and Viva lead Paper Towels across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Consumerreports, Amzn, and Goodhousekeeping are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
up&up4 to #9
Biggest losses
Moved down this week
Seventh Generation5 to #12
Unchanged at the top
Leader held position
Bountystayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #3 | #3 | 0 | #2 | |
| #4 | #4 | #4 | 0 | #4 | |
| #5 | #5 | #5 | 0 | #3 | |
| #6 | #6 | #6 | 0 | #3 | |
| #7 | Presto! | #8 | #7 | 1 | #7 |
| #8 | #9 | #8 | 1 | #8 | |
| #9 | #13 | #9 | 4 | #9 | |
| #10 | #12 | #10 | 2 | #10 |
Current brand snapshot
12 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | 0 | #2 | #2 | #4 | - | | |
| 3 | 0 | #3 | #3 | #3 | - | | |
| 4 | 0 | #4 | #4 | #2 | - | | |
| 5 | 0 | #6 | #6 | #5 | - | | |
| 6 | 0 | #7 | #7 | #6 | - | | |
| 7 | +1 | #10 | #5 | #7 | - | | |
| 8 | +1 | #5 | - | #10 | - | | |
| 9 | +4 | #8 | #9 | #9 | - | | |
| 10 | +2 | - | - | #8 | - | | |
| 11 | 0 | - | #8 | - | - | | |
| 12 | -5 | #9 | - | - | - | |
Current source snapshot
13 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 16 | | |
| 2 | 7 | | |
| 3 | 6 | | |
| 4 | 6 | | |
| 5 | TargetOfficial | 4 | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | CostcoOfficial | 1 | |
| 9 | ScottbrandOfficial | 1 | |
| 10 | SeventhgenerationOfficial | 1 | |
| 11 | SparkletowelsOfficial | 1 | |
| 12 | WalmartOfficial | 1 | |
| 13 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bounty | 1 |
| Brawny | 2 |
| Viva | 3 |
| Kirkland Signature | 4 |
| Great Value | 5 |
Amazon BasicsCurrent brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | +1 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | +2 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | -1 | #7 | - | - | - | | |
| 8 | +1 | #8 | - | - | - | | |
| 9 | +1 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 7 | | |
| 3 | 6 | | |
| 4 | CostcoOfficial | 1 | |
| 5 | ScottbrandOfficial | 1 | |
| 6 | SeventhgenerationOfficial | 1 | |
| 7 | SparkletowelsOfficial | 1 | |
| 8 | TargetOfficial | 1 | |
| 9 | WalmartOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bounty | 1 |
| Brawny | 2 |
| Viva | 3 |
| Kirkland Signature | 4 |
| Presto! | 5 |
Presto!Current brand snapshot
9 brands
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 2 | | |
| 3 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Bounty | 1 |
| Kirkland Signature | 2 |
| Viva | 3 |
| Brawny | 4 |
| Scott | 5 |
Presto!Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +2 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | -2 | - | - | #4 | - | | |
| 5 | 0 | - | - | #3 | - | | |
| 6 | 0 | - | - | #4 | - | | |
| 7 | +2 | - | - | #7 | - | | |
| 8 | +2 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Common AI search questions about Paper Towels
Q1
Who leads Paper Towels in AI answers?
Bounty is the most recommended paper towels brand in the latest AI Brand Index run. The next highest-ranked brands are Brawny and Viva. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Paper Towels?
The most cited sources for paper towels recommendations are Consumerreports, Amzn and Goodhousekeeping, out of 13 tracked sources. No single publisher dominates. The most cited sources are Consumerreports, Amzn and Goodhousekeeping, which means the citation field is open.
Q3
How fresh is this Paper Towels ranking?
The AI Brand Index updates every Sunday. In the latest run, Seventh Generation and up&up moved three or more positions in the paper towels index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Paper Towels. https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-household-paper-products-paper-towels
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Paper Towels, including 12 recommended brands and 13 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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