Dataset size
The latest Toilet Paper run found 12 recommended brands and 11 cited sources in AI answers.
Toilet Paper
This weekly AI Brand Index shows how AI tools answer buyer questions in the Toilet Paper category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
12
ranked across AI engines
Sources
Evidence base
11
domains cited in answers
Brand sites
Official share
2%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Charmin | 1 |
| Cottonelle | 2 |
| Angel Soft | 3 |
| Quilted Northern | 4 |
| Scott | 5 |
Presto!What AI tools say about Toilet Paper
Movement
What changed this week?
Charmin held the top position, but the ranking below it moved sharply: Charmin, Cottonelle, Angel Soft, Quilted Northern and Scott entered the top 10 this week, while Great Value and Who Gives A Crap dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Consumerreports, Goodhousekeeping and Yourbestdigs, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Charmin ranks #1 for Toilet Paper in the latest SupaIntent AI Brand Index run.
Top brands
Charmin, Cottonelle, and Angel Soft lead Toilet Paper across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Consumerreports, Goodhousekeeping, and Yourbestdigs are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Charmin#1
Cottonelle#2
Angel Soft#3
Quilted Northern#4
Scott#5
Biggest losses
Moved down this week
Great Value3 to #8
Who Gives A Crap3 to #9
Unchanged at the top
Leader held position
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | New | #1 | New | #1 | |
| #2 | New | #2 | New | #2 | |
| #3 | New | #3 | New | #3 | |
| #4 | New | #4 | New | #4 | |
| #5 | New | #5 | New | #5 | |
| #6 | #4 | #6 | 2 | #4 | |
| #7 | #8 | #7 | 1 | #4 | |
| #8 | #5 | #8 | 3 | #4 | |
| #9 | #6 | #9 | 3 | #4 | |
| #10 | Presto! | #8 | #10 | 2 | #5 |
Current brand snapshot
12 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #1 | #1 | #1 | - | | |
| 2 | New | #2 | #2 | #3 | - | | |
| 3 | New | #5 | #4 | #2 | - | | |
| 4 | New | #4 | #3 | #4 | - | | |
| 5 | New | #3 | #5 | #5 | - | | |
| 6 | -2 | #6 | #8 | #6 | - | | |
| 7 | +1 | #8 | #6 | #8 | - | | |
| 8 | -3 | #7 | - | #7 | - | | |
| 9 | -3 | #9 | #7 | - | - | | |
| 10 | -2 | #10 | #9 | #9 | - | | |
| 11 | 0 | - | - | #10 | - | | |
| 12 | 0 | - | #10 | - | - | |
Current source snapshot
11 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 13 | | |
| 2 | 10 | | |
| 3 | 4 | | |
| 4 | 3 | | |
| 5 | 3 | | |
| 6 | 3 | | |
| 7 | 3 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | WalmartOfficial | 1 | |
| 11 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Charmin | 1 |
| Cottonelle | 2 |
| Scott | 3 |
| Quilted Northern | 4 |
| Angel Soft | 5 |
Presto!Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #1 | - | - | - | | |
| 2 | New | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | -3 | #7 | - | - | - | | |
| 8 | -2 | #8 | - | - | - | | |
| 9 | -2 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | 3 | | |
| 6 | WalmartOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Charmin | 1 |
| Cottonelle | 2 |
| Quilted Northern | 3 |
| Angel Soft | 4 |
| Scott | 5 |
Presto!Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | #1 | - | - | | |
| 2 | New | - | #2 | - | - | | |
| 3 | New | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | -2 | - | #7 | - | - | | |
| 8 | 0 | - | #8 | - | - | | |
| 9 | -3 | - | #9 | - | - | | |
| 10 | -3 | - | #10 | - | - | |
Current source snapshot
2 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 3 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Charmin | 1 |
| Angel Soft | 2 |
| Cottonelle | 3 |
| Quilted Northern | 4 |
| Scott | 5 |
Presto!Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | #1 | - | | |
| 2 | New | - | - | #2 | - | | |
| 3 | New | - | - | #3 | - | | |
| 4 | New | - | - | #4 | - | | |
| 5 | New | - | - | #5 | - | | |
| 6 | -2 | - | - | #6 | - | | |
| 7 | -2 | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | -4 | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 3 | | |
| 3 | 2 | | |
| 4 | 2 | | |
| 5 | 1 | |
Common AI search questions about Toilet Paper
Q1
Who leads Toilet Paper in AI answers?
Charmin is the most recommended toilet paper brand in the latest AI Brand Index run. The next highest-ranked brands are Cottonelle and Angel Soft. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Toilet Paper?
The most cited sources for toilet paper recommendations are Consumerreports, Goodhousekeeping and Yourbestdigs, out of 11 tracked sources. No single publisher dominates. The most cited sources are Consumerreports, Goodhousekeeping and Yourbestdigs, which means the citation field is open.
Q3
How fresh is this Toilet Paper ranking?
The AI Brand Index updates every Sunday. In the latest run, Charmin, Cottonelle, Angel Soft, Quilted Northern and Scott entered the top 10 and Great Value and Who Gives A Crap moved three or more positions in the toilet paper index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Toilet Paper. https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-household-paper-products-toilet-paper
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Toilet Paper, including 12 recommended brands and 11 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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