Dataset size
The latest Laundry Detergent run found 14 recommended brands and 18 cited sources in AI answers.
Laundry Detergent
This weekly AI Brand Index shows how AI tools answer buyer questions in the Laundry Detergent category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
14
ranked across AI engines
Sources
Evidence base
18
domains cited in answers
Brand sites
Official share
20%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| Gain | 2 |
| Persil | 3 |
| Arm & Hammer | 4 |
| All | 5 |
What AI tools say about Laundry Detergent
Movement
What changed this week?
Tide held the top position, but the ranking below it moved sharply: Purex dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Lifestoryresearch, Vigour Group and Goodhousekeeping, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Tide ranks #1 for Laundry Detergent in the latest SupaIntent AI Brand Index run.
Top brands
Tide, Gain, and Persil lead Laundry Detergent across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Lifestoryresearch, Vigour Group, and Goodhousekeeping are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Dropps9 to #9
Seventh Generation6 to #6
OxiClean3 to #8
Biggest losses
Moved down this week
Purex5 to #14
Unchanged at the top
Leader held position
Tidestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #3 | #3 | 0 | #2 | |
| #4 | #4 | #4 | 0 | #3 | |
| #5 | #5 | #5 | 0 | #4 | |
| #6 | #12 | #6 | 6 | #6 | |
| #7 | #6 | #7 | 1 | #6 | |
| #8 | #11 | #8 | 3 | #5 | |
| #9 | #18 | #9 | 9 | #8 | |
| #10 | #11 | #10 | 1 | #10 |
Current brand snapshot
14 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | - | | |
| 2 | 0 | #3 | #3 | #4 | - | | |
| 3 | 0 | #8 | #2 | #2 | - | | |
| 4 | 0 | #4 | #4 | #5 | - | | |
| 5 | 0 | #5 | #5 | #6 | - | | |
| 6 | +6 | #6 | #6 | #7 | - | | |
| 7 | -1 | #10 | #7 | #3 | - | | |
| 8 | +3 | #2 | - | - | - | | |
| 9 | +9 | - | #9 | #8 | - | | |
| 10 | +1 | #7 | - | - | - | | |
| 11 | +1 | - | #8 | - | - | | |
| 12 | 0 | - | #10 | #10 | - | | |
| 13 | +6 | - | - | #9 | - | | |
| 14 | -5 | #9 | - | - | - | |
Current source snapshot
18 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 5 | | |
| 3 | 3 | | |
| 4 | 3 | | |
| 5 | 3 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | All LaundryOfficial | 1 | |
| 10 | ArmandhammerOfficial | 1 | |
| 11 | BluelandOfficial | 1 | |
| 12 | CostcoOfficial | 1 | |
| 13 | DroppsOfficial | 1 | |
| 14 | 1 | | |
| 15 | PersilOfficial | 1 | |
| 16 | SeventhgenerationOfficial | 1 | |
| 17 | TideOfficial | 1 | |
| 18 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| OxiClean | 2 |
| Gain | 3 |
| Arm & Hammer | 4 |
| All | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +6 | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | -1 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | +2 | #7 | - | - | - | | |
| 8 | -4 | #8 | - | - | - | | |
| 9 | -2 | #9 | - | - | - | | |
| 10 | -2 | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 3 | | |
| 3 | 3 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| Persil | 2 |
| Gain | 3 |
| Arm & Hammer | 4 |
| All | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +1 | - | #3 | - | - | | |
| 4 | +1 | - | #4 | - | - | | |
| 5 | +1 | - | #5 | - | - | | |
| 6 | +2 | - | #6 | - | - | | |
| 7 | -4 | - | #7 | - | - | | |
| 8 | +2 | - | #8 | - | - | | |
| 9 | 0 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
12 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | All LaundryOfficial | 1 | |
| 3 | ArmandhammerOfficial | 1 | |
| 4 | BluelandOfficial | 1 | |
| 5 | 1 | | |
| 6 | CostcoOfficial | 1 | |
| 7 | DroppsOfficial | 1 | |
| 8 | GainlaundryOfficial | 1 | |
| 9 | PersilOfficial | 1 | |
| 10 | SeventhgenerationOfficial | 1 | |
| 11 | TideOfficial | 1 | |
| 12 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| Persil | 2 |
| Kirkland Signature | 3 |
| Gain | 4 |
| Arm & Hammer | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | +2 | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | +1 | - | - | #5 | - | | |
| 6 | -1 | - | - | #6 | - | | |
| 7 | +3 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | -2 | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 5 | | |
| 2 | 3 | | |
| 3 | 2 | |
Common AI search questions about Laundry Detergent
Q1
Who leads Laundry Detergent in AI answers?
Tide is the most recommended laundry detergent brand in the latest AI Brand Index run. The next highest-ranked brands are Gain and Persil. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Laundry Detergent?
The most cited sources for laundry detergent recommendations are Lifestoryresearch, Vigour Group and Goodhousekeeping, out of 18 tracked sources. No single publisher dominates. The most cited sources are Lifestoryresearch, Vigour Group and Goodhousekeeping, which means the citation field is open.
Q3
How fresh is this Laundry Detergent ranking?
The AI Brand Index updates every Sunday. In the latest run, Dropps, Seventh Generation, Purex and OxiClean moved three or more positions in the laundry detergent index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Laundry Detergent. https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-laundry-supplies-laundry-detergent
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Laundry Detergent, including 14 recommended brands and 18 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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