Dataset size
The latest Laundry Detergent run found 22 recommended brands and 21 cited sources in AI answers.
Laundry Detergent
This weekly AI Brand Index shows how AI tools answer buyer questions in the Laundry Detergent category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
22
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
9%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| Gain | 2 |
| Arm & Hammer | 3 |
| Persil | 4 |
| Seventh Generation | 5 |
What AI tools say about Laundry Detergent
Movement
What changed this week?
Tide has held the top position since 28 June 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Goodhousekeeping, Lifestoryresearch and Statista, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Tide first and Perplexity names Arm & Hammer.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Tide ranks #1 for Laundry Detergent in the latest SupaIntent AI Brand Index run.
Top brands
Tide, Gain, and Arm & Hammer lead Laundry Detergent across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Goodhousekeeping, Lifestoryresearch, and Statista are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Armour Endur#10
Biggest gains
Moved up this week
OxiClean3 to #8
Biggest losses
Moved down this week
Dropps10 to #20
Unchanged at the top
Leader held position
Tidestayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #4 | #3 | 1 | #3 | |
| #4 | #3 | #4 | 1 | #2 | |
| #5 | #5 | #5 | 0 | #5 | |
| #6 | #6 | #6 | 0 | #5 | |
| #7 | #8 | #7 | 1 | #7 | |
| #8 | #11 | #8 | 3 | #8 | |
| #9 | #9 | #9 | 0 | #6 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
22 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #2 | | |
| 2 | 0 | #3 | #3 | #3 | #3 | | |
| 3 | +1 | #4 | #4 | #4 | #1 | | |
| 4 | -1 | #8 | #2 | #2 | #4 | | |
| 5 | 0 | #6 | #5 | - | #6 | | |
| 6 | 0 | #5 | - | #5 | - | | |
| 7 | +1 | #9 | #8 | #6 | - | | |
| 8 | +3 | #2 | - | - | - | | |
| 9 | 0 | - | #6 | - | #10 | | |
| 10 | New | - | - | - | #5 | | |
| 11 | +6 | #7 | - | - | - | | |
| 12 | New | - | - | #7 | - | | |
| 13 | 0 | - | #7 | - | - | | |
| 14 | New | - | - | - | #7 | | |
| 15 | -3 | - | - | #8 | - | | |
| 16 | New | - | - | - | #8 | | |
| 17 | New | - | - | #9 | - | | |
| 18 | 0 | - | #9 | - | - | | |
| 19 | New | - | - | - | #9 | | |
| 20 | -10 | - | #10 | - | - | | |
| 21 | -5 | #10 | - | - | - | | |
| 22 | New | - | - | #10 | - | |
Current source snapshot
21 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 11 | | |
| 2 | 9 | | |
| 3 | 8 | | |
| 4 | 6 | | |
| 5 | 5 | | |
| 6 | 5 | | |
| 7 | 5 | | |
| 8 | 2 | | |
| 9 | 2 | | |
| 10 | 2 | | |
| 11 | 2 | | |
| 12 | ArmandhammerOfficial | 1 | |
| 13 | DirtylabsOfficial | 1 | |
| 14 | DroppsOfficial | 1 | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | MethodhomeOfficial | 1 | |
| 18 | SeventhgenerationOfficial | 1 | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | TideOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| OxiClean | 2 |
| Gain | 3 |
| Arm & Hammer | 4 |
| All | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +4 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | +1 | #6 | - | - | - | | |
| 7 | +3 | #7 | - | - | - | | |
| 8 | -6 | #8 | - | - | - | | |
| 9 | -1 | #9 | - | - | - | | |
| 10 | -1 | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 5 | | |
| 3 | 3 | | |
| 4 | 3 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| Persil | 2 |
| Gain | 3 |
| Arm & Hammer | 4 |
| Seventh Generation | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | +2 | - | #5 | - | - | | |
| 6 | -1 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | 0 | - | #8 | - | - | | |
| 9 | +1 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
12 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 4 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | ArmandhammerOfficial | 1 | |
| 5 | 1 | | |
| 6 | DirtylabsOfficial | 1 | |
| 7 | DroppsOfficial | 1 | |
| 8 | MethodhomeOfficial | 1 | |
| 9 | SeventhgenerationOfficial | 1 | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | TideOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Tide | 1 |
| Persil | 2 |
| Gain | 3 |
| Arm & Hammer | 4 |
| all | 5 |
Current brand snapshot
10 brands
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 8 | | |
| 2 | 6 | | |
| 3 | 5 | | |
| 4 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Arm & Hammer | 1 |
| Tide | 2 |
| Gain | 3 |
| Persil | 4 |
| Armour Endur | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | - | - | #1 | | |
| 2 | -1 | - | - | - | #2 | | |
| 3 | -1 | - | - | - | #3 | | |
| 4 | +1 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | 0 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
6 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | |
Common AI search questions about Laundry Detergent
Q1
Who leads Laundry Detergent in AI answers?
Tide is the most recommended laundry detergent brand in the latest AI Brand Index run. The next highest-ranked brands are Gain and Arm & Hammer. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Tide first and Perplexity names Arm & Hammer.
Q2
Which cited sources are used for Laundry Detergent?
The most cited sources for laundry detergent recommendations are Goodhousekeeping, Lifestoryresearch and Statista, out of 21 tracked sources. No single publisher dominates. The most cited sources are Goodhousekeeping, Lifestoryresearch and Statista, which means the citation field is open.
Q3
How fresh is this Laundry Detergent ranking?
The AI Brand Index updates every Sunday. In the latest run, Armour Endur entered the top 10 and Dropps and OxiClean moved three or more positions in the laundry detergent index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Laundry Detergent. https://supaintent.com/ai-brand-index/home-and-garden-household-supplies-laundry-supplies-laundry-detergent
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Laundry Detergent, including 22 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.