Dataset size
The latest Benefits Administration Software run found 20 recommended brands and 21 cited sources in AI answers.
Benefits Administration Software
This weekly AI Brand Index shows how AI tools answer buyer questions in the Benefits Administration Software category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
20
ranked across AI engines
Sources
Evidence base
21
domains cited in answers
Brand sites
Official share
28%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| ADP Workforce Now | 1 |
| Rippling | 2 |
| Workday | 3 |
| Gusto | 4 |
| BambooHR | 5 |
What AI tools say about Benefits Administration Software
Movement
What changed this week?
ADP Workforce Now held the top position, but the ranking below it moved sharply: ADP Workforce Now and Ultimate Software (UKG) entered the top 10 this week, while PlanSource and bswift dropped at least three positions.
Sources
Which sources shape AI answers?
Review platforms shape this category: G2, Capterra and G2 are the most cited review sources, and review platforms account for 36% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Rippling first and Perplexity names Workday.
Citation-ready
Key facts from this AI Brand Index report
Current leader
ADP Workforce Now ranks #1 for Benefits Administration Software in the latest SupaIntent AI Brand Index run.
Top brands
ADP Workforce Now, Rippling, and Workday lead Benefits Administration Software across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
G2, Cxeverywhere, and Adp are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
ADP Workforce Now#1
- ULUltimate SoftwareUKG) (#10
Biggest gains
Moved up this week
Ceridian Dayforce9 to #8
BambooHR5 to #5
Biggest losses
Moved down this week
PlanSource8 to #16
bswift4 to #9
Unchanged at the top
Leader held position
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | New | #1 | New | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #3 | #3 | 0 | #2 | |
| #4 | #4 | #4 | 0 | #4 | |
| #5 | #10 | #5 | 5 | #4 | |
| #6 | #7 | #6 | 1 | #4 | |
| #7 | #6 | #7 | 1 | #6 | |
| #8 | #17 | #8 | 9 | #4 | |
| #9 | #5 | #9 | 4 | #5 | |
| #10 | New | #10 | New | #10 |
Current brand snapshot
20 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #3 | #3 | #2 | #2 | | |
| 2 | 0 | #1 | #1 | #1 | #7 | | |
| 3 | 0 | #4 | #4 | #5 | #1 | | |
| 4 | 0 | #2 | #2 | #3 | #10 | | |
| 5 | +5 | - | #9 | #4 | #6 | | |
| 6 | +1 | #5 | - | #6 | - | | |
| 7 | -1 | - | #5 | #7 | - | | |
| 8 | +9 | - | - | - | #3 | | |
| 9 | -4 | #8 | #7 | - | - | | |
| 10 | New | - | - | - | #4 | | |
| 11 | +4 | #10 | #6 | - | - | | |
| 12 | New | - | - | - | #5 | | |
| 13 | +5 | #6 | - | - | - | | |
| 14 | New | #7 | - | - | - | | |
| 15 | -4 | - | #10 | #9 | - | | |
| 16 | -8 | #9 | - | #10 | - | | |
| 17 | -4 | - | #8 | - | - | | |
| 18 | +4 | - | - | #8 | - | | |
| 19 | New | - | - | - | #8 | | |
| 20 | New | - | - | - | #9 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Rippling | 1 |
| Gusto | 2 |
| ADP Workforce Now | 3 |
| Workday | 4 |
| Paylocity | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | -1 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | +1 | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 | | |
| 2 | 8 | | |
| 3 | 6 | | |
| 4 | 3 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Rippling | 1 |
| Gusto | 2 |
| ADP Workforce Now | 3 |
| Workday Benefits | 4 |
| Benefitfocus | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | #1 | - | - | | |
| 2 | -1 | - | #2 | - | - | | |
| 3 | +4 | - | #3 | - | - | | |
| 4 | New | - | #4 | - | - | | |
| 5 | -1 | - | #5 | - | - | | |
| 6 | -1 | - | #6 | - | - | | |
| 7 | -1 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | -1 | - | #9 | - | - | | |
| 10 | 0 | - | #10 | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Rippling | 1 |
| ADP Workforce Now | 2 |
| Gusto | 3 |
| BambooHR | 4 |
| Workday HCM | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | - | - | #1 | - | | |
| 2 | New | - | - | #2 | - | | |
| 3 | +6 | - | - | #3 | - | | |
| 4 | New | - | - | #4 | - | | |
| 5 | New | - | - | #5 | - | | |
| 6 | 0 | - | - | #6 | - | | |
| 7 | 0 | - | - | #7 | - | | |
| 8 | +2 | - | - | #8 | - | | |
| 9 | -4 | - | - | #9 | - | | |
| 10 | -8 | - | - | #10 | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Workday | 1 |
| ADP Workforce Now | 2 |
| Ceridian Dayforce | 3 |
| Ultimate Software (UKG) | 4 |
| Namely | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | +1 | - | - | - | #2 | | |
| 3 | +3 | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | +2 | - | - | - | #6 | | |
| 7 | +3 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Common AI search questions about Benefits Administration Software
Q1
Who leads Benefits Administration Software in AI answers?
ADP Workforce Now is the most recommended benefits administration software brand in the latest AI Brand Index run. The next highest-ranked brands are Rippling and Workday. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Rippling first and Perplexity names Workday.
Q2
Which cited sources are used for Benefits Administration Software?
The most cited sources for benefits administration software recommendations are G2, Cxeverywhere and Adp, out of 21 tracked sources. Review platforms shape this category: G2, Capterra and G2 are the most cited review sources, and review platforms account for 36% of all citations.
Q3
How fresh is this Benefits Administration Software ranking?
The AI Brand Index updates every Sunday. In the latest run, ADP Workforce Now and Ultimate Software (UKG) entered the top 10 and Ceridian Dayforce, PlanSource, BambooHR and bswift moved three or more positions in the benefits administration software index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Benefits Administration Software. https://supaintent.com/ai-brand-index/hr-benefits-administration-software
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Benefits Administration Software, including 20 recommended brands and 21 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.