Dataset size
The latest Payroll Software run found 12 recommended brands and 14 cited sources in AI answers.
Payroll Software
This weekly AI Brand Index shows how AI tools answer buyer questions in the Payroll Software category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
12
ranked across AI engines
Sources
Evidence base
14
domains cited in answers
Brand sites
Official share
32%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Gusto | 1 |
| ADP | 2 |
| Rippling | 3 |
| Intuit QuickBooks Payroll | 4 |
| Paychex | 5 |
What AI tools say about Payroll Software
Movement
What changed this week?
Gusto has held the top position since 16 August 2026, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Paycor, Gotcatalyst and Rippling, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Gusto ranks #1 for Payroll Software in the latest SupaIntent AI Brand Index run.
Top brands
Gusto, ADP, and Rippling lead Payroll Software across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Paycor, Gotcatalyst, and Rippling are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Paylocity5 to #6
Biggest losses
Moved down this week
Paycom4 to #9
Unchanged at the top
Leader held position
Gustostayed #1
Rank history
Weekly rank changes for the current top 10
Current brand snapshot
12 brands
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| ADP | 1 |
| Gusto | 2 |
| Rippling | 3 |
| Intuit QuickBooks Payroll | 4 |
| Paychex | 5 |
Current brand snapshot
10 brands
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 9 |  | |
| 2 | RipplingOfficial | 6 | |
| 3 | 6 | | |
| 4 | 5 | | |
| 5 | 4 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Gusto | 1 |
| Rippling | 2 |
| ADP | 3 |
| Intuit QuickBooks Payroll | 4 |
| Paychex | 5 |
Current brand snapshot
10 brands
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Gusto | 1 |
| ADP | 2 |
| Rippling | 3 |
| Paychex | 4 |
| Intuit QuickBooks Payroll | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | +3 | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | -1 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | -2 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | -2 | - | - | #9 | - | | |
| 10 | 0 | - | - | #10 | - | |
Common AI search questions about Payroll Software
Q1
Who leads Payroll Software in AI answers?
Gusto is the most recommended payroll software brand in the latest AI Brand Index run. The next highest-ranked brands are ADP and Rippling. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Payroll Software?
The most cited sources for payroll software recommendations are Paycor, Gotcatalyst and Rippling, out of 14 tracked sources. No single publisher dominates. The most cited sources are Paycor, Gotcatalyst and Rippling, which means the citation field is open.
Q3
How fresh is this Payroll Software ranking?
The AI Brand Index updates every Sunday. In the latest run, Paylocity and Paycom moved three or more positions in the payroll software index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Payroll Software. https://supaintent.com/ai-brand-index/hr-payroll-software
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Payroll Software, including 12 recommended brands and 14 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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