Dataset size
The latest Payroll Software run found 21 recommended brands and 28 cited sources in AI answers.
Payroll Software
This weekly AI Brand Index shows how AI tools answer buyer questions in the Payroll Software category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
21
ranked across AI engines
Sources
Evidence base
28
domains cited in answers
Brand sites
Official share
28%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| ADP | 1 |
| Gusto | 2 |
| Paychex | 3 |
| Rippling | 4 |
| QuickBooks Payroll | 5 |
What AI tools say about Payroll Software
Movement
What changed this week?
ADP held the top position, but the ranking below it moved sharply: OnPay dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Forbes, G2 and Techradar, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names RUN Powered by ADP, which does not appear in the top five of any other engine, Google AI Mode and Perplexity both name ADP first, and Gemini names Gusto.
Citation-ready
Key facts from this AI Brand Index report
Current leader
ADP ranks #1 for Payroll Software in the latest SupaIntent AI Brand Index run.
Top brands
ADP, Gusto, and Paychex lead Payroll Software across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Forbes, G2, and Techradar are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Deel4 to #7
SAP SuccessFactors3 to #9
Paylocity3 to #10
Biggest losses
Moved down this week
OnPay3 to #12
Unchanged at the top
Leader held position
ADPstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #4 | #3 | 1 | #3 | |
| #4 | #3 | #4 | 1 | #3 | |
| #5 | #5 | #5 | 0 | #4 | |
| #6 | #8 | #6 | 2 | #6 | |
| #7 | #11 | #7 | 4 | #7 | |
| #8 | #6 | #8 | 2 | #6 | |
| #9 | #12 | #9 | 3 | #9 | |
| #10 | #13 | #10 | 3 | #6 |
Current brand snapshot
21 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #3 | #1 | | |
| 2 | 0 | #2 | #2 | #1 | #6 | | |
| 3 | +1 | #5 | #4 | #4 | #5 | | |
| 4 | -1 | #3 | #3 | #2 | - | | |
| 5 | 0 | #4 | #10 | #5 | - | | |
| 6 | +2 | - | #6 | - | #2 | | |
| 7 | +4 | #6 | #8 | - | - | | |
| 8 | -2 | - | #5 | #9 | - | | |
| 9 | +3 | - | - | - | #3 | | |
| 10 | +3 | #8 | #7 | - | - | | |
| 11 | New | - | - | - | #4 | | |
| 12 | -3 | #9 | - | #8 | - | | |
| 13 | +7 | #10 | - | #7 | - | | |
| 14 | +1 | - | - | #6 | - | | |
| 15 | New | - | - | - | #7 | | |
| 16 | New | #7 | - | - | - | | |
| 17 | New | - | - | - | #8 | | |
| 18 | -1 | - | #9 | - | - | | |
| 19 | New | - | - | - | #9 | | |
| 20 | New | - | - | #10 | - | | |
| 21 | New | - | - | - | #10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| RUN Powered by ADP | 1 |
| Gusto | 2 |
| Rippling | 3 |
| QuickBooks Payroll | 4 |
| Paychex | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | New | #4 | - | - | - | | |
| 5 | -1 | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | +1 | #8 | - | - | - | | |
| 9 | -1 | #9 | - | - | - | | |
| 10 | 0 | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| ADP | 1 |
| Gusto | 2 |
| Rippling | 3 |
| Paychex | 4 |
| Paycom | 5 |
Current brand snapshot
10 brands
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | 1 | | |
| 3 | 1 | | |
| 4 | PaycomOfficial | 1 | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Gusto | 1 |
| Rippling | 2 |
| ADP | 3 |
| Paychex | 4 |
| QuickBooks Payroll | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +1 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | -1 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| ADP | 1 |
| Workday | 2 |
| SAP SuccessFactors | 3 |
| Oracle Cloud HCM | 4 |
| Paychex | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | 0 | - | - | - | #2 | | |
| 3 | +1 | - | - | - | #3 | | |
| 4 | New | - | - | - | #4 | | |
| 5 | +3 | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Common AI search questions about Payroll Software
Q1
Who leads Payroll Software in AI answers?
ADP is the most recommended payroll software brand in the latest AI Brand Index run. The next highest-ranked brands are Gusto and Paychex. The engines disagree on the leader. ChatGPT names RUN Powered by ADP, Google AI Mode and Perplexity both name ADP first, and Gemini names Gusto.
Q2
Which cited sources are used for Payroll Software?
The most cited sources for payroll software recommendations are Forbes, G2 and Techradar, out of 28 tracked sources. No single publisher dominates. The most cited sources are Forbes, G2 and Techradar, which means the citation field is open.
Q3
How fresh is this Payroll Software ranking?
The AI Brand Index updates every Sunday. In the latest run, Deel, SAP SuccessFactors, Paylocity and OnPay moved three or more positions in the payroll software index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Payroll Software. https://supaintent.com/ai-brand-index/hr-payroll-software
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Payroll Software, including 21 recommended brands and 28 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.