Dataset size
The latest Backpacks run found 19 recommended brands and 10 cited sources in AI answers.
Backpacks
This weekly AI Brand Index shows how AI tools answer buyer questions in the Backpacks category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
19
ranked across AI engines
Sources
Evidence base
10
domains cited in answers
Brand sites
Official share
0%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Osprey | 1 |
| The North Face | 2 |
| Cotopaxi | 3 |
| Herschel | 4 |
| Patagonia | 5 |
What AI tools say about Backpacks
Movement
What changed this week?
Osprey held the top position, but the ranking below it moved sharply: JanSport, Timbuk2 and Deuter moved at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Travelandleisure, Outdoorgearlab and Eikenshop, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Osprey ranks #1 for Backpacks in the latest SupaIntent AI Brand Index run.
Top brands
Osprey, The North Face, and Cotopaxi lead Backpacks across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Travelandleisure, Outdoorgearlab, and Eikenshop are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
JanSport12 to #8
Timbuk29 to #10
Deuter3 to #9
Unchanged at the top
Leader held position
Ospreystayed #1
Rank history
Weekly rank changes for the current top 10
Current brand snapshot
19 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #7 | #1 | #3 | - | | |
| 2 | 0 | - | #3 | #1 | - | | |
| 3 | +2 | #4 | #2 | - | - | | |
| 4 | 0 | #1 | - | #5 | - | | |
| 5 | -2 | - | #4 | #2 | - | | |
| 6 | +1 | #2 | #8 | - | - | | |
| 7 | -1 | #3 | - | #9 | - | | |
| 8 | +12 | #10 | - | #4 | - | | |
| 9 | +3 | #6 | #9 | - | - | | |
| 10 | +9 | - | #5 | #10 | - | | |
| 11 | -1 | #5 | - | - | - | | |
| 12 | +3 | - | - | #6 | - | | |
| 13 | 0 | - | #6 | - | - | | |
| 14 | New | - | #7 | - | - | | |
| 15 | -1 | - | - | #7 | - | | |
| 16 | 0 | #8 | - | - | - | | |
| 17 | -2 | - | - | #8 | - | | |
| 18 | 0 | #9 | - | - | - | | |
| 19 | -5 | - | #10 | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 7 | | |
| 3 | 6 | | |
| 4 | 5 | | |
| 5 | 2 | | |
| 6 | 2 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Herschel | 1 |
| Gregory | 2 |
| Samsonite | 3 |
| Cotopaxi | 4 |
| L.L.Bean | 5 |
Current brand snapshot
10 brands
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Osprey | 1 |
| Cotopaxi | 2 |
| The North Face | 3 |
| Patagonia | 4 |
| Timbuk2 | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +1 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | -2 | - | #4 | - | - | | |
| 5 | +2 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | +1 | - | #8 | - | - | | |
| 9 | -3 | - | #9 | - | - | | |
| 10 | -1 | - | #10 | - | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| The North Face | 1 |
| Patagonia | 2 |
| Osprey | 3 |
| JanSport | 4 |
| Herschel | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | +1 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | 0 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | +1 | - | - | #7 | - | | |
| 8 | +1 | - | - | #8 | - | | |
| 9 | -3 | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 5 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | |
Common AI search questions about Backpacks
Q1
Who leads Backpacks in AI answers?
Osprey is the most recommended backpacks brand in the latest AI Brand Index run. The next highest-ranked brands are The North Face and Cotopaxi. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Backpacks?
The most cited sources for backpacks recommendations are Travelandleisure, Outdoorgearlab and Eikenshop, out of 10 tracked sources. No single publisher dominates. The most cited sources are Travelandleisure, Outdoorgearlab and Eikenshop, which means the citation field is open.
Q3
How fresh is this Backpacks ranking?
The AI Brand Index updates every Sunday. In the latest run, JanSport, Timbuk2 and Deuter moved three or more positions in the backpacks index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Backpacks. https://supaintent.com/ai-brand-index/luggage-and-bags-backpacks
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Backpacks, including 19 recommended brands and 10 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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