Dataset size
The latest Marketing Analytics Software run found 26 recommended brands and 18 cited sources in AI answers.
Marketing Analytics Software
This weekly AI Brand Index shows how AI tools answer buyer questions in the Marketing Analytics Software category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
26
ranked across AI engines
Sources
Evidence base
18
domains cited in answers
Brand sites
Official share
32%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Google Analytics | 1 |
| HubSpot Marketing Hub | 2 |
| Adobe Analytics | 3 |
| Supermetrics | 4 |
| Funnel | 5 |
What AI tools say about Marketing Analytics Software
Movement
What changed this week?
Google Analytics held the top position, but the ranking below it moved sharply: HubSpot Marketing Hub, Adobe Analytics and Funnel entered the top 10 this week, while HockeyStack dropped at least three positions.
Sources
Which sources shape AI answers?
Review platforms shape this category: G2 and Capterra are the most cited review sources, and review platforms account for 45% of all citations.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names HubSpot Marketing Hub, Google AI Mode names Google Analytics, Gemini names Funnel, and Perplexity names Adobe Analytics.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Google Analytics ranks #1 for Marketing Analytics Software in the latest SupaIntent AI Brand Index run.
Top brands
Google Analytics, HubSpot Marketing Hub, and Adobe Analytics lead Marketing Analytics Software across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
G2, Improvado, and Segmentstream are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
HubSpot Marketing Hub#2
Adobe Analytics#3
Funnel#5
Biggest gains
Moved up this week
Amplitude3 to #8
Biggest losses
Moved down this week
HockeyStack12 to #22
Unchanged at the top
Leader held position
Google Analyticsstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | New | #2 | New | #2 | |
| #3 | New | #3 | New | #3 | |
| #4 | #6 | #4 | 2 | #4 | |
| #5 | New | #5 | New | #5 | |
| #6 | #4 | #6 | 2 | #4 | |
| #7 | #7 | #7 | 0 | #7 | |
| #8 | #11 | #8 | 3 | #5 | |
| #9 | #8 | #9 | 1 | #8 | |
| #10 | #12 | #10 | 2 | #10 |
Current brand snapshot
26 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #2 | #1 | - | #2 | | |
| 2 | New | #1 | #2 | - | - | | |
| 3 | New | - | #6 | - | #1 | | |
| 4 | +2 | #5 | #7 | #4 | - | | |
| 5 | New | #8 | #8 | #1 | - | | |
| 6 | -2 | #10 | #4 | - | #3 | | |
| 7 | 0 | #4 | #3 | - | - | | |
| 8 | +3 | - | #5 | - | #4 | | |
| 9 | -1 | - | #9 | #2 | - | | |
| 10 | +2 | #3 | - | - | - | | |
| 11 | New | - | - | #3 | - | | |
| 12 | New | - | - | - | #5 | | |
| 13 | New | - | - | #5 | - | | |
| 14 | +4 | #6 | - | - | - | | |
| 15 | New | - | - | #6 | - | | |
| 16 | New | - | - | - | #6 | | |
| 17 | +4 | - | - | #7 | - | | |
| 18 | +5 | #7 | - | - | - | | |
| 19 | -6 | - | - | - | #7 | | |
| 20 | New | - | - | #8 | - | | |
| 21 | New | #9 | - | - | - | | |
| 22 | -12 | - | - | #9 | - | | |
| 23 | New | - | - | - | #8 | | |
| 24 | New | - | - | - | #9 | | |
| 25 | New | - | - | #10 | - | | |
| 26 | -11 | - | #10 | - | - | |
Current source snapshot
18 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 20 | | |
| 2 | ImprovadoOfficial | 5 | |
| 3 | SegmentstreamOfficial | 5 | |
| 4 | AdobeOfficial | 2 | |
| 5 | 2 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | HubSpotOfficial | 1 | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | HockeystackOfficial | 1 | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | GoogleOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| HubSpot Marketing Hub | 1 |
| Google Analytics | 2 |
| AgencyAnalytics | 3 |
| Semrush | 4 |
| Supermetrics | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | #1 | - | - | - | | |
| 2 | New | #2 | - | - | - | | |
| 3 | +6 | #3 | - | - | - | | |
| 4 | +1 | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | New | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | -6 | #10 | - | - | - | |
Current source snapshot
1 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 17 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Google Analytics | 1 |
| HubSpot Marketing Hub | 2 |
| Semrush | 3 |
| Mixpanel | 4 |
| Amplitude | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | New | - | #2 | - | - | | |
| 3 | +3 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | -3 | - | #6 | - | - | | |
| 7 | -2 | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | -3 | - | #10 | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Funnel | 1 |
| Improvado | 2 |
| Salesforce Marketing Cloud Intelligence | 3 |
| Supermetrics | 4 |
| SegmentStream | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | -1 | - | - | #3 | - | | |
| 4 | -1 | - | - | #4 | - | | |
| 5 | New | - | - | #5 | - | | |
| 6 | New | - | - | #6 | - | | |
| 7 | New | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | -5 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | SegmentstreamOfficial | 5 | |
| 2 | ImprovadoOfficial | 4 | |
| 3 | HockeystackOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Adobe Analytics | 1 |
| Google Analytics 4 | 2 |
| Mixpanel | 3 |
| Amplitude | 4 |
| Heap | 5 |
Current brand snapshot
9 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | +1 | - | - | - | #2 | | |
| 3 | +1 | - | - | - | #3 | | |
| 4 | +1 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | New | - | - | - | #6 | | |
| 7 | -1 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | New | - | - | - | #9 | |
Common AI search questions about Marketing Analytics Software
Q1
Who leads Marketing Analytics Software in AI answers?
Google Analytics is the most recommended marketing analytics software brand in the latest AI Brand Index run. The next highest-ranked brands are HubSpot Marketing Hub and Adobe Analytics. The engines disagree on the leader. ChatGPT names HubSpot Marketing Hub, Google AI Mode names Google Analytics, Gemini names Funnel, and Perplexity names Adobe Analytics.
Q2
Which cited sources are used for Marketing Analytics Software?
The most cited sources for marketing analytics software recommendations are G2, Improvado and Segmentstream, out of 18 tracked sources. Review platforms shape this category: G2 and Capterra are the most cited review sources, and review platforms account for 45% of all citations.
Q3
How fresh is this Marketing Analytics Software ranking?
The AI Brand Index updates every Sunday. In the latest run, HubSpot Marketing Hub, Adobe Analytics and Funnel entered the top 10 and HockeyStack and Amplitude moved three or more positions in the marketing analytics software index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Marketing Analytics Software. https://supaintent.com/ai-brand-index/marketing-marketing-analytics-software
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Marketing Analytics Software, including 26 recommended brands and 18 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.