Dataset size
The latest Pen & Pencil Sets run found 16 recommended brands and 20 cited sources in AI answers.
Pen & Pencil Sets
This weekly AI Brand Index shows how AI tools answer buyer questions in the Pen & Pencil Sets category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track which brands are recommended, which sources are cited, and how rankings change week over week. Use it to see the freshest AI visibility data for this category.
Updated 4 October 2026
Brands
Category coverage
16
ranked across AI engines
Sources
Evidence base
20
domains cited in answers
Brand sites
Official share
22%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| A.T. Cross | 1 |
| Parker | 2 |
| Sheaffer | 3 |
| Waterman | 4 |
| Caran d'Ache | 5 |
What AI tools say about Pen & Pencil Sets
Movement
What changed this week?
A.T. Cross held the top position, but the ranking below it moved sharply: Visconti dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Executivepensdirect, Goldspot and Tscentral, which means the citation field is open.
Citation-ready
Key facts from this AI Brand Index report
Current leader
A.T. Cross ranks #1 for Pen & Pencil Sets in the latest SupaIntent AI Brand Index run.
Top brands
A.T. Cross, Parker, and Sheaffer lead Pen & Pencil Sets across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Executivepensdirect, Goldspot, and Tscentral are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Montblanc4 to #7
Caran d'Ache3 to #5
Biggest losses
Moved down this week
Visconti6 to #16
Unchanged at the top
Leader held position
A.T. Crossstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #2 | #2 | 0 | #2 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | #4 | #4 | 0 | #3 | |
| #5 | #8 | #5 | 3 | #3 | |
| #6 | #5 | #6 | 1 | #3 | |
| #7 | #11 | #7 | 4 | #4 | |
| #8 | #6 | #8 | 2 | #4 | |
| #9 | #11 | #9 | 2 | #6 | |
| #10 | #10 | #10 | 0 | #10 |
Current brand snapshot
16 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #2 | #1 | #1 | - | | |
| 2 | 0 | #1 | #2 | #2 | - | | |
| 3 | 0 | #3 | #6 | #5 | - | | |
| 4 | 0 | #4 | #7 | #6 | - | | |
| 5 | +3 | - | #3 | #4 | - | | |
| 6 | -1 | #5 | - | #3 | - | | |
| 7 | +4 | #7 | #5 | - | - | | |
| 8 | -2 | #6 | - | #7 | - | | |
| 9 | +2 | - | #4 | - | - | | |
| 10 | 0 | - | #8 | #8 | - | | |
| 11 | +2 | - | #10 | #9 | - | | |
| 12 | New | #8 | - | - | - | | |
| 13 | 0 | - | #9 | - | - | | |
| 14 | 0 | #9 | - | - | - | | |
| 15 | New | #10 | - | - | - | | |
| 16 | -6 | - | - | #10 | - | |
Current source snapshot
20 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 6 | | |
| 3 | 6 | | |
| 4 | 5 | | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | CrossOfficial | 2 | |
| 8 | 2 | | |
| 9 | FabercastellOfficial | 2 | |
| 10 | LamyOfficial | 2 | |
| 11 | ParkerpenOfficial | 2 | |
| 12 | AspinaloflondonOfficial | 1 | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | PapermateOfficial | 1 | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | WatermanOfficial | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Parker | 1 |
| A.T. Cross | 2 |
| Sheaffer | 3 |
| Waterman | 4 |
| Lamy | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | 0 | #2 | - | - | - | | |
| 3 | 0 | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | 0 | #5 | - | - | - | | |
| 6 | 0 | #6 | - | - | - | | |
| 7 | 0 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | +1 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| A.T. Cross | 1 |
| Parker | 2 |
| Caran d'Ache | 3 |
| Rotring | 4 |
| Montblanc | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +1 | - | #2 | - | - | | |
| 3 | +6 | - | #3 | - | - | | |
| 4 | +1 | - | #4 | - | - | | |
| 5 | -2 | - | #5 | - | - | | |
| 6 | 0 | - | #6 | - | - | | |
| 7 | 0 | - | #7 | - | - | | |
| 8 | +2 | - | #8 | - | - | | |
| 9 | +1 | - | #9 | - | - | | |
| 10 | 0 | - | #10 | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 2 | | |
| 2 | AspinaloflondonOfficial | 1 | |
| 3 | CrossOfficial | 1 | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| A.T. Cross | 1 |
| Parker | 2 |
| Lamy | 3 |
| Caran d'Ache | 4 |
| Sheaffer | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | #1 | - | | |
| 2 | -1 | - | - | #2 | - | | |
| 3 | +2 | - | - | #3 | - | | |
| 4 | +2 | - | - | #4 | - | | |
| 5 | -2 | - | - | #5 | - | | |
| 6 | -2 | - | - | #6 | - | | |
| 7 | +3 | - | - | #7 | - | | |
| 8 | -1 | - | - | #8 | - | | |
| 9 | 0 | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
4 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 1 | |
Common AI search questions about Pen & Pencil Sets
Q1
Who leads Pen & Pencil Sets in AI answers?
A.T. Cross is the most recommended pen & pencil sets brand in the latest AI Brand Index run. The next highest-ranked brands are Parker and Sheaffer. Per-engine leader data is not available for this run.
Q2
Which cited sources are used for Pen & Pencil Sets?
The most cited sources for pen & pencil sets recommendations are Executivepensdirect, Goldspot and Tscentral, out of 20 tracked sources. No single publisher dominates. The most cited sources are Executivepensdirect, Goldspot and Tscentral, which means the citation field is open.
Q3
How fresh is this Pen & Pencil Sets ranking?
The AI Brand Index updates every Sunday. In the latest run, Visconti, Montblanc and Caran d'Ache moved three or more positions in the pen & pencil sets index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Pen & Pencil Sets. https://supaintent.com/ai-brand-index/office-supplies-office-instruments-writing-and-drawing-instruments-pens-and-pencils-pen-and-pencil-sets
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Pen & Pencil Sets, including 16 recommended brands and 20 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
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