Dataset size
The latest Pen & Pencil Sets run found 18 recommended brands and 25 cited sources in AI answers.
Pen & Pencil Sets
This weekly AI Brand Index shows how AI tools answer buyer questions in the Pen & Pencil Sets category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
18
ranked across AI engines
Sources
Evidence base
25
domains cited in answers
Brand sites
Official share
21%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Cross | 1 |
| Lamy | 2 |
| Parker | 3 |
| Pilot | 4 |
| Sheaffer | 5 |
What AI tools say about Pen & Pencil Sets
Movement
What changed this week?
Cross held the top position, but the ranking below it moved sharply: Montblanc, Staedtler and Waterman dropped at least three positions.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Amazon, Goldspot and Cross, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Cross first and Perplexity names Pilot.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Cross ranks #1 for Pen & Pencil Sets in the latest SupaIntent AI Brand Index run.
Top brands
Cross, Lamy, and Parker lead Pen & Pencil Sets across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Amazon, Goldspot, and Cross are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
Pelikan9 to #9
Lamy6 to #2
Caran d'Ache5 to #7
Rotring5 to #8
Biggest losses
Moved down this week
Montblanc6 to #12
Staedtler4 to #14
Waterman3 to #10
Unchanged at the top
Leader held position
Crossstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #8 | #2 | 6 | #2 | |
| #3 | #2 | #3 | 1 | #1 | |
| #4 | #4 | #4 | 0 | #3 | |
| #5 | #3 | #5 | 2 | #2 | |
| #6 | #5 | #6 | 1 | #5 | |
| #7 | #12 | #7 | 5 | #7 | |
| #8 | #13 | #8 | 5 | #8 | |
| #9 | #18 | #9 | 9 | #8 | |
| #10 | #7 | #10 | 3 | #3 |
Current brand snapshot
18 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | #1 | #1 | #8 | | |
| 2 | +6 | #3 | #6 | #4 | #4 | | |
| 3 | -1 | #2 | #2 | #2 | - | | |
| 4 | 0 | - | #7 | #3 | #1 | | |
| 5 | -2 | #5 | - | #5 | #3 | | |
| 6 | -1 | #6 | #4 | - | #9 | | |
| 7 | +5 | #9 | #3 | #10 | - | | |
| 8 | +5 | #8 | #8 | #6 | - | | |
| 9 | +9 | #7 | #10 | - | #7 | | |
| 10 | -3 | #4 | #9 | - | - | | |
| 11 | 0 | - | - | - | #2 | | |
| 12 | -6 | #10 | #5 | - | - | | |
| 13 | New | - | - | - | #5 | | |
| 14 | -4 | - | - | - | #6 | | |
| 15 | New | - | - | #7 | - | | |
| 16 | New | - | - | #8 | - | | |
| 17 | New | - | - | #9 | - | | |
| 18 | -2 | - | - | - | #10 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Cross | 1 |
| Parker | 2 |
| Lamy | 3 |
| Waterman | 4 |
| Sheaffer | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | New | #3 | - | - | - | | |
| 4 | 0 | #4 | - | - | - | | |
| 5 | -3 | #5 | - | - | - | | |
| 6 | +3 | #6 | - | - | - | | |
| 7 | New | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | New | #9 | - | - | - | | |
| 10 | -5 | #10 | - | - | - | |
Current source snapshot
9 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 4 | | |
| 4 | 2 | | |
| 5 | CarandacheOfficial | 1 | |
| 6 | CrossOfficial | 1 | |
| 7 | LamyOfficial | 1 | |
| 8 | MontblancOfficial | 1 | |
| 9 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Cross | 1 |
| Parker | 2 |
| Caran d'Ache | 3 |
| Faber-Castell | 4 |
| Montblanc | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | +7 | - | #3 | - | - | | |
| 4 | +1 | - | #4 | - | - | | |
| 5 | New | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | +2 | - | #7 | - | - | | |
| 8 | 0 | - | #8 | - | - | | |
| 9 | -5 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Cross | 1 |
| Parker | 2 |
| Pilot | 3 |
| Lamy | 4 |
| Sheaffer | 5 |
Current brand snapshot
10 brands
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | CrossOfficial | 1 | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Pilot | 1 |
| Uni-ball | 2 |
| Sheaffer | 3 |
| Lamy | 4 |
| Kuretake ZIG | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +1 | - | - | - | #1 | | |
| 2 | +1 | - | - | - | #2 | | |
| 3 | New | - | - | - | #3 | | |
| 4 | +5 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | -1 | - | - | - | #6 | | |
| 7 | New | - | - | - | #7 | | |
| 8 | 0 | - | - | - | #8 | | |
| 9 | -8 | - | - | - | #9 | | |
| 10 | -3 | - | - | - | #10 | |
Current source snapshot
11 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | BicworldOfficial | 1 | |
| 3 | CrossOfficial | 1 | |
| 4 | Faber CastellOfficial | 1 | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | StaedtlerOfficial | 1 | |
Common AI search questions about Pen & Pencil Sets
Q1
Who leads Pen & Pencil Sets in AI answers?
Cross is the most recommended pen & pencil sets brand in the latest AI Brand Index run. The next highest-ranked brands are Lamy and Parker. The engines disagree on the leader. ChatGPT, Google AI Mode and Gemini name Cross first and Perplexity names Pilot.
Q2
Which cited sources are used for Pen & Pencil Sets?
The most cited sources for pen & pencil sets recommendations are Amazon, Goldspot and Cross, out of 25 tracked sources. No single publisher dominates. The most cited sources are Amazon, Goldspot and Cross, which means the citation field is open.
Q3
How fresh is this Pen & Pencil Sets ranking?
The AI Brand Index updates every Sunday. In the latest run, Pelikan, Lamy, Montblanc, Caran d'Ache and Rotring and 2 other brands moved three or more positions in the pen & pencil sets index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Pen & Pencil Sets. https://supaintent.com/ai-brand-index/office-supplies-office-instruments-writing-and-drawing-instruments-pens-and-pencils-pen-and-pencil-sets
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Pen & Pencil Sets, including 18 recommended brands and 25 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.