Dataset size
The latest Sleeping Bags run found 16 recommended brands and 15 cited sources in AI answers.
Sleeping Bags
This weekly AI Brand Index shows how AI tools answer buyer questions in the Sleeping Bags category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
16
ranked across AI engines
Sources
Evidence base
15
domains cited in answers
Brand sites
Official share
11%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| REI Co-op | 1 |
| NEMO Equipment | 2 |
| Western Mountaineering | 3 |
| Kelty | 4 |
| The North Face | 5 |
What AI tools say about Sleeping Bags
Movement
What changed this week?
REI Co-op overtook Western Mountaineering this week to take the top position.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Outdoorgearlab, Switchbacktravel and Gearjunkie, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names The North Face, Google AI Mode names Western Mountaineering, Gemini names REI Co-op, and Perplexity names Therm-a-Rest, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
REI Co-op ranks #1 for Sleeping Bags in the latest SupaIntent AI Brand Index run.
Top brands
REI Co-op, NEMO Equipment, and Western Mountaineering lead Sleeping Bags across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Outdoorgearlab, Switchbacktravel, and Gearjunkie are the most cited brand sites in this category.
Weekly movement
Top 10 onlyBiggest gains
Moved up this week
The North Face6 to #5
NEMO Equipment5 to #2
Sea to Summit4 to #6
Biggest losses
Moved down this week
Feathered Friends5 to #7
Therm-a-Rest3 to #8
Mountain Hardwear3 to #9
Marmot3 to #11
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #3 | #1 | 2 | #1 | |
| #2 | #7 | #2 | 5 | #2 | |
| #3 | #1 | #3 | 2 | #1 | |
| #4 | #4 | #4 | 0 | #4 | |
| #5 | #11 | #5 | 6 | #5 | |
| #6 | #10 | #6 | 4 | #2 | |
| #7 | #2 | #7 | 5 | #2 | |
| #8 | #5 | #8 | 3 | #5 | |
| #9 | #6 | #9 | 3 | #6 | |
| #10 | #9 | #10 | 1 | #4 |
Current brand snapshot
16 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +2 | #3 | #2 | #1 | #4 | | |
| 2 | +5 | #2 | #3 | #2 | #10 | | |
| 3 | -2 | #4 | #1 | #5 | - | | |
| 4 | 0 | #9 | #4 | #3 | #6 | | |
| 5 | +6 | #1 | - | - | #3 | | |
| 6 | +4 | #8 | #6 | #6 | #7 | | |
| 7 | -5 | #7 | #5 | #7 | - | | |
| 8 | -3 | - | #10 | #9 | #1 | | |
| 9 | -3 | - | #7 | #4 | - | | |
| 10 | -1 | #6 | #8 | - | #9 | | |
| 11 | -3 | #5 | - | - | #8 | | |
| 12 | New | - | - | - | #2 | | |
| 13 | New | - | - | - | #5 | | |
| 14 | New | #10 | - | #8 | - | | |
| 15 | New | - | #9 | - | - | | |
| 16 | New | - | - | #10 | - | |
Current source snapshot
15 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 17 | | |
| 2 | 13 | | |
| 3 | 7 | | |
| 4 | ReiOfficial | 6 | |
| 5 | 2 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| The North Face | 1 |
| NEMO Equipment | 2 |
| REI Co-op | 3 |
| Western Mountaineering | 4 |
| Marmot | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +9 | #1 | - | - | - | | |
| 2 | +1 | #2 | - | - | - | | |
| 3 | +5 | #3 | - | - | - | | |
| 4 | -3 | #4 | - | - | - | | |
| 5 | +1 | #5 | - | - | - | | |
| 6 | -1 | #6 | - | - | - | | |
| 7 | -5 | #7 | - | - | - | | |
| 8 | New | #8 | - | - | - | | |
| 9 | 0 | #9 | - | - | - | | |
| 10 | New | #10 | - | - | - | |
Current source snapshot
2 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 11 | | |
| 2 | 4 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Western Mountaineering | 1 |
| REI Co-op | 2 |
| NEMO Equipment | 3 |
| Kelty | 4 |
| Feathered Friends | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | +1 | - | #2 | - | - | | |
| 3 | +1 | - | #3 | - | - | | |
| 4 | +2 | - | #4 | - | - | | |
| 5 | -3 | - | #5 | - | - | | |
| 6 | -1 | - | #6 | - | - | | |
| 7 | 0 | - | #7 | - | - | | |
| 8 | +2 | - | #8 | - | - | | |
| 9 | New | - | #9 | - | - | | |
| 10 | -2 | - | #10 | - | - | |
Current source snapshot
7 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| REI Co-op | 1 |
| NEMO Equipment | 2 |
| Kelty | 3 |
| Mountain Hardwear | 4 |
| Western Mountaineering | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +3 | - | - | #1 | - | | |
| 2 | +7 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | -4 | - | - | #5 | - | | |
| 6 | +1 | - | - | #6 | - | | |
| 7 | -5 | - | - | #7 | - | | |
| 8 | New | - | - | #8 | - | | |
| 9 | +1 | - | - | #9 | - | | |
| 10 | New | - | - | #10 | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 7 | | |
| 2 | 2 | | |
| 3 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Therm-a-Rest | 1 |
| MSR | 2 |
| The North Face | 3 |
| REI Co-op | 4 |
| snow peak | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | - | #1 | | |
| 2 | New | - | - | - | #2 | | |
| 3 | 0 | - | - | - | #3 | | |
| 4 | 0 | - | - | - | #4 | | |
| 5 | New | - | - | - | #5 | | |
| 6 | -1 | - | - | - | #6 | | |
| 7 | -1 | - | - | - | #7 | | |
| 8 | -6 | - | - | - | #8 | | |
| 9 | -1 | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | ReiOfficial | 6 | |
| 2 | 5 | | |
| 3 | 2 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Common AI search questions about Sleeping Bags
Q1
Who leads Sleeping Bags in AI answers?
REI Co-op is the most recommended sleeping bags brand in the latest AI Brand Index run. The next highest-ranked brands are NEMO Equipment and Western Mountaineering. The engines disagree on the leader. ChatGPT names The North Face, Google AI Mode names Western Mountaineering, Gemini names REI Co-op, and Perplexity names Therm-a-Rest.
Q2
Which cited sources are used for Sleeping Bags?
The most cited sources for sleeping bags recommendations are Outdoorgearlab, Switchbacktravel and Gearjunkie, out of 15 tracked sources. No single publisher dominates. The most cited sources are Outdoorgearlab, Switchbacktravel and Gearjunkie, which means the citation field is open.
Q3
How fresh is this Sleeping Bags ranking?
The AI Brand Index updates every Sunday. In the latest run, The North Face, NEMO Equipment, Feathered Friends, Sea to Summit and Therm-a-Rest and 2 other brands moved three or more positions in the sleeping bags index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Sleeping Bags. https://supaintent.com/ai-brand-index/sporting-goods-outdoor-recreation-camping-and-hiking-sleeping-bags
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Sleeping Bags, including 16 recommended brands and 15 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.