Dataset size
The latest Tents run found 18 recommended brands and 25 cited sources in AI answers.
Tents
This weekly AI Brand Index shows how AI tools answer buyer questions in the Tents category. SupaIntent asks each LLM the same question: which brands are the most visible, significant, and recommended in that niche. Each system returns its own top. We track what brands are recommended, which cited sources are used and how positions move week to week. Use it to see the freshest AI visibility data for this category.
Updated 9 August 2026
Brands
Category coverage
18
ranked across AI engines
Sources
Evidence base
25
domains cited in answers
Brand sites
Official share
12%
from brand-owned domains
AI model filter
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Big Agnes | 1 |
| REI Co-op | 2 |
| NEMO Equipment | 3 |
| MSR | 4 |
| Marmot | 5 |
What AI tools say about Tents
Movement
What changed this week?
Big Agnes has held the top position, and the ranking below it moved little this week.
Sources
Which sources shape AI answers?
No single publisher dominates. The most cited sources are Switchbacktravel, Outdoorgearlab and Gearjunkie, which means the citation field is open.
Engines
Do AI engines agree on the leader?
The engines disagree on the leader. ChatGPT names REI Co-op, Google AI Mode and Gemini both name Big Agnes first, and Perplexity names Springbar, which does not appear in the top five of any other engine.
Citation-ready
Key facts from this AI Brand Index report
Current leader
Big Agnes ranks #1 for Tents in the latest SupaIntent AI Brand Index run.
Top brands
Big Agnes, REI Co-op, and NEMO Equipment lead Tents across AI answers from ChatGPT, Google AI Mode, Gemini and Perplexity.
Brand sites
Switchbacktravel, Outdoorgearlab, and Gearjunkie are the most cited brand sites in this category.
Weekly movement
Top 10 onlyEntered the index
New in the top 10
Springbar#7
Biggest losses
Moved down this week
Coleman3 to #8
Unchanged at the top
Leader held position
Big Agnesstayed #1
Rank history
Weekly rank changes for the current top 10
| Rank | Brand | Previous | Current | Change | Best |
|---|---|---|---|---|---|
| #1 | #1 | #1 | 0 | #1 | |
| #2 | #4 | #2 | 2 | #2 | |
| #3 | #3 | #3 | 0 | #3 | |
| #4 | #2 | #4 | 2 | #1 | |
| #5 | #7 | #5 | 2 | #5 | |
| #6 | #6 | #6 | 0 | #5 | |
| #7 | New | #7 | New | #7 | |
| #8 | #5 | #8 | 3 | #2 | |
| #9 | #8 | #9 | 1 | #8 | |
| #10 | #11 | #10 | 1 | #10 |
Current brand snapshot
18 brands
| # | Pos. | Brand |  ChatGPT |  Google AI Mode |  Gemini |  Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | #7 | #1 | #1 | #2 | | |
| 2 | +2 | #1 | #4 | #4 | #4 | | |
| 3 | 0 | #4 | #3 | #3 | #5 | | |
| 4 | -2 | - | #2 | #2 | #3 | | |
| 5 | +2 | #3 | #6 | #7 | - | | |
| 6 | 0 | #6 | #5 | #5 | - | | |
| 7 | New | - | - | - | #1 | | |
| 8 | -3 | #10 | - | #8 | #6 | | |
| 9 | -1 | - | #9 | #6 | #9 | | |
| 10 | +1 | #2 | - | - | - | | |
| 11 | -2 | #8 | #10 | - | #7 | | |
| 12 | New | #5 | - | - | - | | |
| 13 | -1 | - | #8 | #10 | - | | |
| 14 | New | - | #7 | - | - | | |
| 15 | -1 | - | - | - | #8 | | |
| 16 | New | - | - | #9 | - | | |
| 17 | -4 | #9 | - | - | - | | |
| 18 | New | - | - | - | #10 | |
Current source snapshot
25 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 14 | | |
| 2 | 12 | | |
| 3 | 12 | | |
| 4 | ReiOfficial | 9 | |
| 5 | 4 | | |
| 6 | 3 | | |
| 7 | 2 | | |
| 8 | 2 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | | |
| 17 | 1 | | |
| 18 | 1 | | |
| 19 | 1 | | |
| 20 | 1 | | |
| 21 | 1 | | |
| 22 | 1 | | |
| 23 | 1 | | |
| 24 | 1 | | |
| 25 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| REI Co-op | 1 |
| Mountain Hardwear | 2 |
| Marmot | 3 |
| NEMO Equipment | 4 |
| White Duck Outdoors | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | +8 | #1 | - | - | - | | |
| 2 | New | #2 | - | - | - | | |
| 3 | +2 | #3 | - | - | - | | |
| 4 | -3 | #4 | - | - | - | | |
| 5 | New | #5 | - | - | - | | |
| 6 | +1 | #6 | - | - | - | | |
| 7 | -5 | #7 | - | - | - | | |
| 8 | -2 | #8 | - | - | - | | |
| 9 | +1 | #9 | - | - | - | | |
| 10 | -6 | #10 | - | - | - | |
Current source snapshot
3 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | ReiOfficial | 7 | |
| 3 | 3 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Big Agnes | 1 |
| MSR | 2 |
| NEMO Equipment | 3 |
| REI Co-op | 4 |
| The North Face | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | #1 | - | - | | |
| 2 | 0 | - | #2 | - | - | | |
| 3 | 0 | - | #3 | - | - | | |
| 4 | 0 | - | #4 | - | - | | |
| 5 | 0 | - | #5 | - | - | | |
| 6 | +1 | - | #6 | - | - | | |
| 7 | New | - | #7 | - | - | | |
| 8 | New | - | #8 | - | - | | |
| 9 | 0 | - | #9 | - | - | | |
| 10 | New | - | #10 | - | - | |
Current source snapshot
10 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 10 | | |
| 2 | 2 | | |
| 3 | 1 | | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Big Agnes | 1 |
| MSR | 2 |
| NEMO Equipment | 3 |
| REI Co-op | 4 |
| The North Face | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | 0 | - | - | #1 | - | | |
| 2 | 0 | - | - | #2 | - | | |
| 3 | 0 | - | - | #3 | - | | |
| 4 | +1 | - | - | #4 | - | | |
| 5 | -1 | - | - | #5 | - | | |
| 6 | +2 | - | - | #6 | - | | |
| 7 | 0 | - | - | #7 | - | | |
| 8 | -2 | - | - | #8 | - | | |
| 9 | New | - | - | #9 | - | | |
| 10 | -1 | - | - | #10 | - | |
Current source snapshot
5 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 6 | | |
| 2 | 4 | | |
| 3 | 3 | | |
| 4 | 1 | | |
| 5 | 1 | |
Position history
Position history chart for the top brands in this AI Brand Index category. Lower rank numbers mean stronger visibility.
| Brand | Latest rank |
|---|---|
| Springbar | 1 |
| Big Agnes | 2 |
| MSR | 3 |
| REI Co-op | 4 |
| NEMO Equipment | 5 |
Current brand snapshot
10 brands
| # | Pos. | Brand | ChatGPT | Google AI Mode | Gemini | Perplexity | Seen in |
|---|---|---|---|---|---|---|---|
| 1 | New | - | - | - | #1 | | |
| 2 | +1 | - | - | - | #2 | | |
| 3 | -1 | - | - | - | #3 | | |
| 4 | -3 | - | - | - | #4 | | |
| 5 | -1 | - | - | - | #5 | | |
| 6 | +1 | - | - | - | #6 | | |
| 7 | -1 | - | - | - | #7 | | |
| 8 | New | - | - | - | #8 | | |
| 9 | -1 | - | - | - | #9 | | |
| 10 | New | - | - | - | #10 | |
Current source snapshot
16 sources
| # | Source | Ment.Mentions | LLMs |
|---|---|---|---|
| 1 | 3 | | |
| 2 | 2 | | |
| 3 | ReiOfficial | 2 | |
| 4 | 1 | | |
| 5 | 1 | | |
| 6 | 1 | | |
| 7 | 1 | | |
| 8 | 1 | | |
| 9 | 1 | | |
| 10 | 1 | | |
| 11 | 1 | | |
| 12 | 1 | | |
| 13 | 1 | | |
| 14 | 1 | | |
| 15 | 1 | | |
| 16 | 1 | |
Common AI search questions about Tents
Q1
Who leads Tents in AI answers?
Big Agnes is the most recommended tents brand in the latest AI Brand Index run. The next highest-ranked brands are REI Co-op and NEMO Equipment. The engines disagree on the leader. ChatGPT names REI Co-op, Google AI Mode and Gemini both name Big Agnes first, and Perplexity names Springbar.
Q2
Which cited sources are used for Tents?
The most cited sources for tents recommendations are Switchbacktravel, Outdoorgearlab and Gearjunkie, out of 25 tracked sources. No single publisher dominates. The most cited sources are Switchbacktravel, Outdoorgearlab and Gearjunkie, which means the citation field is open.
Q3
How fresh is this Tents ranking?
The AI Brand Index updates every Sunday. In the latest run, Springbar entered the top 10 and Coleman moved three or more positions in the tents index.
How to cite this report
Cite the canonical SupaIntent report page when referencing this AI visibility ranking.
SupaIntent AI Brand Index: Tents. https://supaintent.com/ai-brand-index/sporting-goods-outdoor-recreation-camping-and-hiking-tents
Report data
Download the same ranking data used by the chart, tables and Dataset schema.
AI Brand Index methodology
Rankings use collected AI answers, cited sources, brand-site matching, and provider-level position history.
- SupaIntent measures buying-intent AI answers across ChatGPT, Google AI Mode, Gemini and Perplexity.
- This report uses the latest observed AI answers for Tents, including 18 recommended brands and 25 cited sources.
- Brand sites are identified from official domains and subdomains, then separated from review, community and publisher sources.
- Weekly movement compares the latest rank with the previous collected position for each brand.
Reveal where AI sends your clients
Track prompt-level visibility across ChatGPT, Gemini, Perplexity, and Google AI search. See which competitors win the answer, which sources shape the response, and where your brand is missing.