Profound Alternatives in 2026: 8 Tools With Published Pricing
Profound now sells brands a trial and custom Enterprise plans. Map the modules you use to alternatives with published prices and free trials.
Building product experiences that make AI visibility measurable and actionable.
What changed at Profound
Profound is the brand AI assistants recommend most often when asked for AI visibility software: it held the top position in our October 2026 study of AI recommendations for the category. It also became harder to buy. In September 2026 Profound removed its self-serve Starter ($99 a month, ChatGPT only, 50 prompts) and Growth ($399 a month, three engines, 100 prompts) plans for brands, as reported by eClincher.
Profound's pricing page now lists a free trial, 50 prompts run daily for seven days on ChatGPT, Gemini and AI Overviews, and a custom-priced Enterprise plan with up to nine engines. Agencies can still buy client workspaces at $399 a month each. Many review sites still show the old prices, so check the date of any comparison you read.
That leaves two kinds of teams looking for alternatives: smaller brands that wanted a published price, and enterprise buyers who want to compare Profound's contract with other platforms before signing. This guide covers both. I work on 
SupaIntent, which is listed first; every profile uses the same facts and dated sources.
What you would be replacing
Profound's scope is broad, and no single alternative copies all of it. Its homepage describes these modules:
- Answer Engine Insights: how AI answer engines describe your category, with citation analytics.
- Prompt Volumes: estimates of what people ask AI, based on analyzed conversations.
- Agent Analytics: how AI crawlers view, cite and refer traffic to your pages.
- Shopping: product visibility in ChatGPT Shopping at SKU level.
- AI Marketer and Agents: an assistant and pre-built agents that draft content, outreach and reports for approval.
- FactCheck and Sentiment: inaccurate claims about your brand and the sources that drive its portrayal.
Most teams use two or three of these. If your core need is knowing where AI recommends you, why and what to fix, a focused tool with a published price will cover it. If you rely on demand estimates or agents that execute work, compare enterprise platforms instead.
Profound alternatives at a glance
| Tool | Best for | Entry price | AI engines |
|---|---|---|---|
| SupaIntent | Teams that need to explain why AI recommends a competitor and turn that evidence into tasks | $99/month | ChatGPT, Google AI Mode, Gemini and Perplexity on every plan |
| In-house SEO and content teams that want clean daily tracking with unlimited users | $95/month | Choose 3 of the standard models (ChatGPT, Google AI Mode, AI Overviews, Gemini, Copilot, Naver AI); a 4th model is a paid add-on; Claude is Enterprise only | |
| Brands that want persona-based monitoring and an AI-readable version of their site | $300/month | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta on all plans | |
| Teams that want the widest model list and content actions on a credit budget | $295/month | 11 models on Starter, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral | |
| Small teams and consultants who want a low entry price, many countries and built-in GEO audits | $29/month | ChatGPT, AI Overviews, Perplexity and Copilot included; Google AI Mode and Gemini cost $9 to $149 each per month by plan; Claude $29 to $439 | |
| Content teams that want monitoring and AI-written articles in the same subscription | $95/month | 4 tracked models per plan from a list that includes ChatGPT, Perplexity, AI Overviews, AI Mode, Claude, Gemini, DeepSeek and Grok | |
| SEO teams that want market-level AI visibility from a large prompt database without building prompt lists | €47/month | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Claude on the AI Visibility Index | |
| SEO teams already working in Semrush that want AI visibility next to keyword data | $99/month | ChatGPT and Google AI Mode for prompt tracking and brand performance |
Every tool in the table publishes at least one price, and most offer a free trial or a free tier. That alone changes the buying process: you can test on your own prompts before talking to sales.
The best Profound alternatives in 2026
1. SupaIntent
SupaIntent replaces the part of Profound most teams use every week: understanding how AI answers about your category and what to change. It tracks your buyer prompts in ChatGPT, Google AI Mode, Gemini and Perplexity, and runs a regular category study so you see the whole market, not only your own list.
Instead of a single visibility score, it gives you the evidence chain. Content Gaps lists the questions where a competitor leads. The topic sentiment matrix shows what AI says about each brand, with supporting answer excerpts. Citation analysis shows the pages behind those statements, and Reddit, YouTube and Review Radars break out the communities, videos and review profiles AI relies on. Tech Review checks AI crawler access and page structure, and Action Plan turns the findings into priorities. Pro adds Ads Radar for sponsored placements beside AI answers, MCP for external agents and white label.
- Best for
- Teams that need to explain why AI recommends a competitor and turn that evidence into tasks
- Entry price
- $99/month. Growth: 50 prompts, daily refresh, multi-country. Pro: $299 for 150 prompts, 2 projects, MCP, Ads Radar and white label. 7-day free trial.
- AI engines
- ChatGPT, Google AI Mode, Gemini and Perplexity on every plan
- Data access
- MCP on Pro; CSV and Excel exports
- Checked October 2026
- SupaIntent pricing
Choose it over Profound if you want a published price, the four main engines included and a direct path from a lost recommendation to a fix. Stay with Profound if Prompt Volumes, ChatGPT Shopping or AI agents that execute work are central to your plan.
2. 
Peec AI
Peec AI is ranked just behind Profound in our index and is the most common self-serve substitute. It reports visibility, position and sentiment with source analysis, includes unlimited users and daily tracking on every plan and connects to Looker Studio and MCP. Self-serve plans track three chosen models; Claude and a wider model list require Enterprise.
- Best for
- In-house SEO and content teams that want clean daily tracking with unlimited users
- Entry price
- $95/month. Starter: 50 prompts, 3 chosen models, 1 project. Pro: $245 for 150 prompts. Advanced: $495 for 350 prompts and multi-country tracking. Annual billing is about 15% lower.
- AI engines
- Choose 3 of the standard models (ChatGPT, Google AI Mode, AI Overviews, Gemini, Copilot, Naver AI); a 4th model is a paid add-on; Claude is Enterprise only
- Data access
- Looker Studio connector, MCP, API and CSV exports
- Checked October 2026
- Rework pricing breakdown, October 2026 · PricingSaaS changelog, September 2026
Choose it if you want a clean tracker for a large team at a published price. Look further if you need more than three engines or several countries; our Peec AI alternatives guide covers those cases.
3. 
Scrunch
Scrunch is the closest enterprise-style alternative with a published price. It includes seven engines on every plan, monitors by persona, tracks citations and agent traffic, and its Agent Experience Platform serves an AI-readable version of your site to crawlers and agents. Named customers include Lenovo, Skims and Crunchbase.
- Best for
- Brands that want persona-based monitoring and an AI-readable version of their site
- Entry price
- $300/month. Starter: 350 custom prompts, 3 personas, 3 seats ($250/month billed annually). Growth: $500 for 700 prompts. 7-day free trial without a card.
- AI engines
- ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta on all plans
- Data access
- Integrations and an Enterprise Data API
- Checked October 2026
- Scrunch pricing
Choose it if you want Profound-like breadth with an entry price and a free trial. Look further if you need more than a few seats on Starter.
4. 
AthenaHQ
AthenaHQ matches Profound on model breadth, with 11 models on Starter, and on execution, with a content optimization agent and on-page and off-page actions. Enterprise adds a knowledge base with claim review, discrepancy detection, SSO and BI connectors such as Tableau, Power BI and Looker.
- Best for
- Teams that want the widest model list and content actions on a credit budget
- Entry price
- $295/month. Starter: 3,600 credits a month, where 1 credit is 1 AI response, unlimited topics and seats. A free Essential tier includes $25 of credit.
- AI engines
- 11 models on Starter, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral
- Data access
- CSV export; API access as an add-on
- Checked October 2026
- AthenaHQ pricing
Choose it if you want many models and content actions without Profound's contract. Look further if you need daily tracking of a large prompt set, since credits are consumed per response.
5. 
Otterly.AI
Otterly.AI is the budget replacement for Profound's old Starter plan. From $29 a month it tracks ChatGPT, AI Overviews, Perplexity and Copilot in 50+ countries, with GEO audits, link citations and ChatGPT ads tracking. Google AI Mode, Gemini and Claude are paid add-ons.
- Best for
- Small teams and consultants who want a low entry price, many countries and built-in GEO audits
- Entry price
- $29/month. Lite: 15 prompts. Standard: $189 for 100 prompts. Premium: $489 for 400 prompts. Extra 100 prompts cost $99. Free trial.
- AI engines
- ChatGPT, AI Overviews, Perplexity and Copilot included; Google AI Mode and Gemini cost $9 to $149 each per month by plan; Claude $29 to $439
- Data access
- Looker Studio, API and MCP from Standard
- Checked October 2026
- Otterly.AI pricing
Choose it if you only need monitoring and want the lowest cost. Look further if Google's AI assistants matter most to your buyers; see our Otterly.AI alternatives guide.
6. 
Promptwatch
Promptwatch covers the execution side of Profound at a self-serve price. It tracks four models daily, writes AEO articles from Professional, runs agents for content gaps and technical optimization, and its Business plan adds shopping insights, state and city tracking and an ads radar.
- Best for
- Content teams that want monitoring and AI-written articles in the same subscription
- Entry price
- $95/month. Essential: 50 prompts, 1 project, 4 models. Professional: $245 for 150 prompts and 5 articles a month. Business: $579 for 350 prompts. 7-day free trial.
- AI engines
- 4 tracked models per plan from a list that includes ChatGPT, Perplexity, AI Overviews, AI Mode, Claude, Gemini, DeepSeek and Grok
- Data access
- MCP and API on every plan
- Checked October 2026
- Promptwatch pricing
Choose it if you liked Profound's agents and want content produced. Look further if you need more than four engines.
7. 
Ahrefs Brand Radar
Ahrefs Brand Radar is the closest substitute for Prompt Volumes. Its AI Visibility Index is built on more than 481 million modeled monthly prompts from Ahrefs' keyword data, across six assistants, with Claude available on the index. The method differs from Profound's conversation-based estimates, so compare methodology rather than database size.
- Best for
- SEO teams that want market-level AI visibility from a large prompt database without building prompt lists
- Entry price
- €47/month. Custom prompt tracking starts at €47/month; the AI Visibility Index starts at €179/month with 2,500+ checks. Built on 481M+ modeled monthly prompts.
- AI engines
- AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot; Claude on the AI Visibility Index
- Data access
- Inside the Ahrefs platform and its exports
- Checked October 2026
- Ahrefs Brand Radar
Choose it if market-level demand and benchmarking matter most and your team already uses Ahrefs. Look further if you need deep analysis of your own buyer questions.
8. 
Semrush AI Visibility Toolkit
Semrush adds AI visibility to its SEO suite: an AI Visibility Score, competitor positioning, share of voice and sentiment, prompt research with volume and intent, and an AI search site audit. Prompt tracking covers ChatGPT and Google AI Mode, with 25 prompts included.
- Best for
- SEO teams already working in Semrush that want AI visibility next to keyword data
- Entry price
- $99/month. 25 tracked prompts, 1 project, prompt research and an AI search site audit. 50 more prompts cost $60 a month. No free trial.
- AI engines
- ChatGPT and Google AI Mode for prompt tracking and brand performance
- Data access
- 10 CSV exports a day
- Checked October 2026
- Semrush knowledge base
Choose it if you want AI data inside an existing Semrush workflow. Look further if you need Gemini, Perplexity or a larger prompt set.
How to choose a Profound replacement
- You mainly used tracking and citations: SupaIntent or Peec AI, at roughly $100 a month for 50 prompts.
- You need many engines, including Claude and Grok: AthenaHQ or Scrunch.
- You relied on Prompt Volumes: Ahrefs Brand Radar or Semrush prompt research, with a different methodology.
- You used agents to produce content: Promptwatch or AthenaHQ.
- You are an agency: Profound's $399 workspace is still available; compare it with Rankscale's white-label plans and SupaIntent Pro with white label and MCP.
Load the same 30 buyer questions into two tools, run them for two weeks and pick the one that helped your team start a concrete task. For the full market, see the best AI visibility tools in 2026.
FAQ
Did Profound remove its self-serve plans?
Yes. In September 2026 Profound's public pricing page listed only a free trial and a custom-priced Enterprise plan for brands, and independent coverage reported that the $99 Starter and $399 Growth plans were removed. Agencies can still buy client workspaces at $399 a month each.
What is the best Profound alternative for a small team?
Look for published pricing, the engines your buyers use and evidence you can open. SupaIntent Growth costs $99 a month for 50 prompts on ChatGPT, Google AI Mode, Gemini and Perplexity. Peec AI and Promptwatch start at $95, and Otterly.AI starts at $29 for a smaller prompt set.
Which alternative is closest to Profound for enterprises?
Scrunch and AthenaHQ are the closest in scope. Scrunch adds personas and an Agent Experience Platform that serves an AI-readable version of your site. AthenaHQ tracks 11 models and adds content actions on a credit budget. Both publish entry prices, which makes a budget comparison easier before a sales call.
Can an alternative replace Profound's Prompt Volumes data?
Not exactly. Prompt Volumes estimates what people ask AI from analyzed conversations. Ahrefs Brand Radar and Semrush's AI Visibility Toolkit offer prompt databases and research based on their keyword data, which is a different method. If demand estimates matter, compare the methodology rather than the size of the database.
Methodology and sources
Checked in October 2026. Profound's current offer comes from its pricing page and homepage; the removal of self-serve plans was reported by eClincher, itself a vendor in this market. Other prices come from each vendor's pricing page or the dated breakdowns linked in the profiles, as monthly list prices before discounts and taxes.
This guide is written by SupaIntent. SupaIntent descriptions cover features available to customers on the listed plans; competitor descriptions use vendor materials and cited sources. No vendor paid for inclusion.
[ get started ]
Make AI Search your next revenue channel
Track and optimize visibility in ChatGPT, Gemini and other AI Search engines to drive traffic to your website that converts.